Daily Marauder

GAMING

Cable networks as diverse as MTV and Lifetime are embracing gaming as an additional, viable revenue source and as a way to attract a broad swath of viewers who have grown up with game consoles. “We are not going after the 12-year-olds; we are going after the 18- to 34-year-olds who like to play games online, which is a huge number of people,” said Dan Suratt, executive vice president of digital media and business development for Lifetime Networks. Broadcasting & Cable (12/1)

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