Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Bravo surged last Tuesday night as The Real Housewives of Orange County debuted season four at 10p with 1.37 million A18-49 viewers and 1.87 million total viewers. This episode drew in 51% more A18-49 viewers compared to the season three premiere on November 6, 2007 (1.37 million vs. 909,000) and Tuesday’s episode was the highest-rated Real Housewives franchise season premiere ever with both A18-49 and total viewers. Bravo also scored big viewer numbers with The Real Housewives of Atlanta: Watch What Happens Reunion Special at 9p, driving in 2.05 million A18-49 viewers and 2.81 total viewers. (Cynopsis 12/1)

real-housewives

Final estimates for the November Sweep will be out today and available tomorrow (delayed because of the long Thanksgiving holiday weekend), yet the early expectation is ABC will secure its fourth consecutive November sweep among A18-49 by a small margin. CBS should win among A25-54 and with total viewers while NBC will be in third place followed by FOX and The CW. However, all of the broadcast networks are expected to be down an estimated -9% in viewership compared to the same period in 2007, due in part to losing viewers to heavy political coverage on the cable networks earlier in November. (Cynopsis 12/1)

Only 5 million fans of Rosie O’Donnell tuned into her NBC variety show last Wednesday night — prompting Ro to pull the plug on “Rosie Live.” “There will b no more,” O’Donnell wrote on her blog. “No ratings. Bad reviews.” She ended her blog post with, “Still — a thrill 4 me.” (Iwantmedia 12/1, http://extratv.warnerbros.com/2008/11/rosie_live_canned.php 11/30)

rosie

With some exceptions, cable stocks are expected to continue to outperform market forecasts, according to this article. The theory is that when the economy turns south, people don’t stop watching television, using their computer or talking on the telephone, which is good news for triple-play-toting cable providers. The Wall Street Journal (11/29)

cable-time

NBC has an unnamed procedural drama in its development pipeline from writer Frank Spotnitz with actress Gabrielle Union in the lead, reports Variety. The plot is about a detective (Union) who must move quickly to save a person’s life before it is too late. (Cynopsis 12/1)

While the broadcast networks are scaling back new pilot orders and opting to repurpose more content, their cable TV brethren aggressively are developing a record number of new programming projects, according to this report. Take a look at HBO, for instance: The pay-cabler has 20 comedies and dramas in the hopper. Variety (11/26)

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA
Twitter has become a central channel for eyewitness accounts and news updates on the terrorist attacks in India, amid a local coverage black out. The service has been flooded with thousands of “tweets,” some from people trapped in the hotels where the attacks were taking place. (Iwantmedia 12/1, http://www.ft.com/cms/s/0/192cc2ae-bdb6-11dd-bba1-0000779fd18c.html?nclick_check=1 11/29)

I for one was glued to twitter for hours, watching the attacks unfold in real time on a monitor in front of me.  It brought me back to the dark place I felt after 9/11 in my upper west side apartment as I sat glued to CNN for hours on end.

mumbai

The terrorists who attacked various locations in south Mumbai last week used digital maps from Google Earth to learn their way around, according to officials investigating the attacks. The terrorists are said to have used satellite phones and global positioning systems. (Iwantmedia 12/1, http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9121819&intsrc=news_ts_head 12/1)

Yesterday was the day that Facebook made their big press push for their Facebook Connect service, which was first announced last May. (http://www.techcrunch.com/2008/11/30/facebook-google-myspace-data 11/30)

facebook-connect

The Web sites of Discovery Channel and several other content creators are preparing to join Facebook Connect, a new service from the social-networking site that allows users to let their friends know where they’re going on the Internet. Connect hopes to create pools of users who can, for instance, watch the same online video stream and discuss the content among themselves. The New York Times (11/30)

facebook-zuckerberg

New research from NBC Universal suggests advertisers should continue spending while the economy is down and target women who do most of the purchasing. In previous downturns, companies that continued spending increased their market share, and it took years for companies that dropped ads to recover, says Susan Malfa, vice president of ad sales at Bravo and Oxygen. TVWeek.com (11/30)

What is fascination with Britney Spears? Maybe it’s a train-wreck kind of thing. Once again she tops Yahoo’s list of overall searches for 2008, just like she did last year. (http://www.techcrunch.com/2008/12/01/yahoos-top-searches-for-2008-are-the-same-as-they-were-for-2007 12/1)

yahoo-top

U.S. cable and telecommunications companies are forging ahead with plans to radically change their familiar flat-rate monthly Internet plans, even as new options for watching movies and television online proliferate. “Usage caps” will penalize those who send and receive too much data. (http://www.smartmoney.com/Spending/Rip-offs/Get-Ready-to-Pay-More-for-the-Web 12/1)

Hulu.com performed an internal study offering users the option of viewing one two-minute ad or four 30-second spots, reports AdAge. An amazing 88% of Hulu visitors preferred the long form ads, which are opt in – allowing viewers to select from a variety of 2 minute commercials. Participating sponsors included Columbia TriStar, American Express, Hyatt, Paramount Pictures, Sprint and Capital One. (Cynopsis 12/1)

hulu

Pownce, the media-rich Twitter competitor once labeled by the New York Times as “the hottest startup in Silicon Valley”, is headed to the deadpool after being acquired by Six Apart. The service, which was co-founded by Digg’s Kevin Rose along with Leah Culver and Daniel Burka, will be closing its doors on December 15. (http://www.techcrunch.com/2008/12/01/pownce-deadpooled-team-moves-to-six-apart 12/1)

pownce

Parents hit with pre-holiday pleas for “Grand Theft Auto IV” have a new source for sorting out which video games are appropriate with the launch of AOL’s PlaySavvy.com. The new site offers parents a guide to games, from ratings and reviews to connecting with other parents. (Iwantmedia 12/1, http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=95495 12/1)

playsavvy

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WIRELESS by Marauder
December 1, 2008, 8:30 PM
Filed under: WIRELESS | Tags: , , , , , , ,

WIRELESS

148Apps, which tracks and reviews iPhone Apps, says 10,000 applications have now been released on the iPhone App store (the site is named after the fact that you can add up to 148 applications to an iPhone or iPod touch).  A tribute page shows a mini icon for every application. And it also gives some interesting data. About 24% of apps are free; 35% cost $.99. The average cost is $3.12, including free apps. About 34% are games or entertainment, and there are 49 weather related apps for the iPhone despite the fact that a weather app is built in. (http://www.techcrunch.com/2008/11/29/10000-iphone-apps 11/29)

iphone

The deal to combine Clearwire and Sprint’s mobile WiMax internet network officially closed on Friday, clearing the way for the build out of the nation’s first true WiMax wireless broadband network. Intel, Google, Comcast, Time Warner Cable and Bright House Networks have collectively invested $3.2 billion in the new company, which will retain the Clearwire name and be based in Kirkland, WA. (Cynopsis 12/1)

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GAMING by Marauder
December 1, 2008, 8:29 PM
Filed under: GAMING | Tags: , , , , , , ,

GAMING

Consumers who are in the market for video game products plan to spend, on average, about $700 on the holidays this year, according to a study from Penn, Schoen & Berland Associates. Topping the wish list for these consumers are game consoles, particularly Nintendo’s Wii system. GameDaily BIZ (11/28)

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TECHNOLOGY by Marauder

TECHNOLOGY

LG and Samsung have announced that they will begin offering upgrades to their respective Blu-ray players that will accommodate Netflix streaming. Between the two companies, LG’s BD300 and Samsung’s BD-P2500 and BD-P2550 will serve up more than 300 Netflix titles in HD. CEPro.com (11/26) , TWICE (11/26)

netflix


With Black Friday now in the rearview mirror, manufacturers of HDTV sets, Blu-ray discs and other video-enhancing goodies are hoping that consumers take advantage of steep discounts on their products to drive retail trends higher through the holiday shopping season. On the cable front, companies such as Comcast are busy acquiring the rights to movies and TV shows to play on those cool, new TVs. USA TODAY (11/27)

hd

Despite one of the worst economic climates in decades, consumer spending on Black Friday hit $10.6 billion, 3% higher than the day after Thanksgiving in 2007, according to researcher ShopperTrak. CE products accounted for nine of the top 10 most popular Black Friday products, PriceGrabber said. ClipSyndicate (11/28) , The Washington Post (12/1) , Los Angeles Times (free registration) (12/1) , CNET (11/30)

With the launch of multiple DSLRs including today’s Nikon D3X, camera manufacturers are ready and waiting for you to buy their wares. But should you? (http://www.crunchgear.com/2008/12/01/help-key-why-when-and-where-should-you-buy-a-dslr 12/1)

dslr

Visible World and Ensequence are developing technology to enable TV providers to more effectively deliver interactive advertising, according to this article. The solution, which employs CableLabs’ Enhanced TV Binary Interchange Format, combines Ensequence’s interactive-television platform with Visible World’s IntelliSpot Connect network. Multichannel News (11/30)

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