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Today sees the launch of LiveRail for the iPhone, an advertising platform that could help change the paradigm of free vs. paid apps entirely by allowing free applications to still monetize effectively. LiveRail allows iPhone application developers to embed brief video advertisements into their applications, which play immediately after launching an app (developers get paid on a CPM basis). CEO Mark Trefgame says that the platform is plug-and-play, allowing developers to implement it with a minimal amount of effort and only a few lines of code. (http://www.techcrunch.com/2008/10/22/liverail-lets-iphone-developers-put-commericals-in-apps-get-paid 10/22)

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