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Oxygen’s The Janice Dickinson Modeling Agency season four finale averaged 234,000 A18-49 viewers, 168,000 W18-49 viewers and 342,000 total viewers. (Cynopsis 10/23)

NBC‘s ER may continue with more episodes even though the veteran medical drama is 14 years old and (supposedly) in its final season, according to THR and Live Feed. ER has been winning its Thursday 10p time period, besting frosh dramas ABC’s Life on Mars and CBS’ Eleventh Hour, prompting NBC to discuss with Warner Bros. the potential of adding more episodes. These are preliminary talks; a decision is probable by the end of the month. (Cynopsis 10/23)

ABC ordered nine more episodes of Private Practice from ABC Studios, taking the drama to a full season order, per THR. (Cynopsis 10/23)

Sumner Redstone, who earlier this month sold $233 million in Viacom and CBS stock, said Wednesday that enough was enough. “I will not sell Viacom and I will not sell CBS,” said Redstone, who controls both companies through his stock holding company, National Amusements. “They’re two great companies. We have no intention to sell any more stock, and I’m decisive about that.” The Wall Street Journal (10/23) , Reuters (10/22)

Alec Baldwin will join Turner Classic Movies‘ Robert Osborne as co-host of The Essentials, the network’s weekly movie showcase beginning next March. TCM’s The Essentials, beginning its ninth year in 2009, airs Saturdays at 8p. (Cynopsis 10/23)

Bill O’Reilly host of Fox News Channel’s The O’Reilly Factor made a new four-year pact with the network for an estimated $10-12 million per year. With a commitment to staying on television, O’Reilly says he wants to lessen his work load and will halt his nationally syndicated radio show, The Radio Factor through Westwood One and Fox News Talk, perhaps even early next year. (Cynopsis 10/23)

Major League Baseball Network (MLBN) is discussing with Bob Costas of NBC Sports the possibility of Costas joining the network beginning next season, per Variety and Sports Business Daily. Nothing has been settled yet, though the talks include adding Costas as a play-by-play or color announcer for a minimum of one game per week as well as participating in nightly in-studio updates. Costas has been with NBC Sports for more than 20 years and currently anchors NBC’s Sunday Night Football franchise in addition to other sports events and NBC’s Olympics coverage. He also hosts HBO’s Costas NOW. (Cynopsis 10/23)

Two cable networks — BET and Hallmark — announced separate deals for first dibs on theatrical releases. BET’s deal with The Weinstein Co. includes upcoming films such as “Soul Men” and “Hurricane Season,” while Hallmark’s agreement with Fox’s Twentieth Television includes classics such as “Big,” “Home Alone” and “Mrs. Doubtfire.” Variety (10/22)

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