Daily Marauder

TECHNOLOGY by Marauder

TECHNOLOGY

Hot off of Apple’s Q4 earnings call comes a bit of iPhone news: Alongside 2.6 million Macs and 11 million iPods, Apple managed to sell 6,892,000 iPhones in the fourth fiscal quarter of 2008. In contrast, they sold just 1,119,000 iPhones in fiscal Q4 of 2007. (http://www.mobilecrunch.com/2008/10/21/apple-sells-69-million-iphones-in-q4-of-2008 10/21)

Although radio listening reportedly is up 11% among the 14 to 24 set, the medium’s ad sales were down 6.5% in the first two quarters of 2008, according to this article. The segment is trying to rebuild its ad base by claiming its place on MP3 players and cell phones through FM song-tagging; its first such deal, with Microsoft‘s Zune, offers users of the service access to 450 stations. Advertising Age (10/20)

Analysts say sales of Blu-ray players could be curtailed because economically pinched holiday shoppers will likely opt for less expensive gadgets. “If you can get movies over the wire on demand and have an entire library at your disposal on the screen a la Netflix, that’s the way you’re going to go,” said analyst Roger Kay, president of Endpoint Technologies Associates. San Francisco Chronicle (10/20)

Technology Ownership by Household Type
All adults    Married       Other household types    Other multi-member
w/child-children      types                        households
Cell phone(s) in household         84%        95%                   80%                         88%
Computer(s) in household          77           93                       71                            81
At least one household
member goes online               77            94                      71                            83
Have a home broadband
connection                          52            66                      47                            55
Source:  Pew Internet & American Life Project Networked Family Survey, Dec. 13, 2007-Jan. 13, 2008. N=2,252.

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