Daily Marauder

GAMING

More than eight in 10 users have a positive opinion about marketers who place ads in free online games, and seven in 10 are likely to purchase a product from a sponsor of such games, according to a poll by gaming company Blockdot. The placements give marketers a venue to interact and communicate with users, rather than a forum to pitch a specific product, Blockdot found. Advertising Age (10/16)

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