Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

Without much fanfare, Joost has finally turned on the browser version of its Web video service, as we noted it would last month. The new site is all based on Flash, and lets you watch old Bruce Lee flicks, Sci-Fi movies like The Fifth Element, and clips from Barely Political and Comedy Central. (http://www.techcrunch.com/2008/10/13/joost-turns-on-its-all-flash-website-is-anybody-watching 10/13)

MySpace launches their self serve ad platform, called My Ads, tonight, which was first talked about a year ago. Like Facebook’s similar product, it allows anyone to quickly create a targeted ad and serve it on MySpace. (http://www.techcrunch.com/2008/10/12/myspace-launches-my-ads-self-serve-ad-platform 10/12)

CBS made a pact with Google-owned YouTube to have many of its TV programs available on the video-sharing site in full-length form. YouTube is streaming classic CBS shows such as Star Trek and the original Beverly Hills 90210 as well as new season premieres of Showtime Networks’ Dexter and Californication. CBS and YouTube are selling commercials around the streamed episodes with both sharing the ad revenues. To date, this is the first deal YouTube has made to offer long-form content. (Cynopsis 10/13)

Half of all Internet users watch at least one online video per week and a particularly voracious 10% watch one per day, according to this analysis. Older surfers aren’t immune either: 35% of men and 25% of women in the 55-to-64 age group watch at least one online video each week. Advertising Age (10/13)