Daily Marauder

BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Fringe is in the mainstream as FOX picked up nine additional episodes of the thriller, taking the series to a full season order. Thus far, Fringe has won in its weekly Tuesday 9p time slot as evidenced by results on September 30 among A18-49 viewers at 4.3/11 and drawing in 10.0 million total viewers. (Cynopsis 10/3)

Showtime’s Dexter nailed 1.2 million viewers for its third season debut last Sunday at 9p. Following on Showtime the comedy Californication at 10p averaged 522,000 total viewers for its season premiere. (Cynopsis 10/3)

The network, which is in its first year, passed a major milestone Monday afternoon when it logged 81,000 viewers. It was the first time Fox Business had attracted a large enough audience to garner analysis from Nielsen Media Research. The New York Times (10/2)

NBC will open its new reality dating show Momma’s Boys on October 29 at 9p. Over six weeks, the series from Ryan Seacrest Productions and Glassman Media will watch as three overbearing mothers help their sons sift through 32 single women, finding one for each that makes the mommas and the sons happy. (Cynopsis 10/3)

The MLB Network will debut Jan. 1 with programming dedicated to the sport. The network will be headed by Tony Petitti, a veteran of CBS Sports. The New York Times (10/2)

The network is working on a series based on “Red Mars,” Kim Stanley Robinson’s fictional account of the planet’s first pioneers. Jonathan Hensleigh, whose credits include “Armageddon,” will write and co-produce the series. The Hollywood Reporter (10/3)

ESPN, which bought North American Sports Network last year, will debut a makeover in February that will align the NASN with its parent brand. The network telecasts a variety of sports programming to Mexico, Europe and the Middle East. MediaPost Communications (10/2)

Now that they both are owned by Cablevision Systems, IFC and Sundance are coordinating their content in hopes of expanding their reach. IFC is tailoring its programming for young men, while Sundance is focusing on older “thought leaders.” The Wall Street Journal (10/3)

Although viewers who watch NBC’s “Heroes” on a DVR didn’t have as high an ad recall as those who watched the show live, they remembered the commercials and identified brands at twice the expected level, even though they fast-forwarded through the spots without sound, according to a neuromarketing study for the network by Innerscope Research. “Our conclusion was that people don’t skip ads,” said Carl Marci, co-founder and CEO of Innerscope Research. “They’re just processing them differently.” LiveScience.com (10/2)

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