Daily Marauder


GAMING by Marauder
September 16, 2008, 8:18 PM
Filed under: GAMING | Tags: , , , , , , ,

GAMING

Each of Nintendo’s 3,000 employees created more profit for the maker of the Wii and DS consoles than the average person at the Goldman Sachs investment bank, according to the Financial Times, a finding the publication termed “exceptional.” Excluding taxes and pay, the average Nintendo employee earned $1.6 million for the company, compared with $1.24 million at Goldman Sachs, even as the bankers earned more than seven times as much as the typical Nintendo worker, the FT reported. Financial Times (9/15)

Online gaming continues to catch on with female users, according to new findings from comScore Media Metrix as women of all demos find casual gaming increasingly available online. Contributing to strong growth in the category among younger girls is the increasing popularity of fashion and dress-up sites (such as Stardoll.com, DressUpGames.com, and I-Dressup.com) and virtual worlds (including Neopets and Gaiaonline.com.) Older females are playing games on women’s content portals such as iVillage.com, which has a partnership with gaming site Pogo.com. (Cynopsis 9/16)

Online Gaming Site Visitation by Age Segment  August 2008 vs. August 2007
Demographic Segments                                   Unique Visitors (000)
Aug-07    Aug-08    % Change
Females: 12-17                                   3,030      4,710         55%
Females: 18-24                                   3,781      5,090         35%
Females: 25-34                                   5,724      6,543         14%
Females: 35-44                                   7,990      8,839         11%
Females: 45-54                                   6,366      7,359         16%
Females: 55-64                                   3,100      4,418         43%
Total Females: Online Gaming             33,888    42,884         27%
Source: comScore Media Metrix

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