Filed under: GAMING | Tags: Business, Financial Times, Games, Goldman Sachs, Neopets, Nintendo, Pogo.com, Wii
Each of Nintendo’s 3,000 employees created more profit for the maker of the Wii and DS consoles than the average person at the Goldman Sachs investment bank, according to the Financial Times, a finding the publication termed “exceptional.” Excluding taxes and pay, the average Nintendo employee earned $1.6 million for the company, compared with $1.24 million at Goldman Sachs, even as the bankers earned more than seven times as much as the typical Nintendo worker, the FT reported. Financial Times (9/15)
Online gaming continues to catch on with female users, according to new findings from comScore Media Metrix as women of all demos find casual gaming increasingly available online. Contributing to strong growth in the category among younger girls is the increasing popularity of fashion and dress-up sites (such as Stardoll.com, DressUpGames.com, and I-Dressup.com) and virtual worlds (including Neopets and Gaiaonline.com.) Older females are playing games on women’s content portals such as iVillage.com, which has a partnership with gaming site Pogo.com. (Cynopsis 9/16)
Online Gaming Site Visitation by Age Segment August 2008 vs. August 2007
Demographic Segments Unique Visitors (000)
Aug-07 Aug-08 % Change
Females: 12-17 3,030 4,710 55%
Females: 18-24 3,781 5,090 35%
Females: 25-34 5,724 6,543 14%
Females: 35-44 7,990 8,839 11%
Females: 45-54 6,366 7,359 16%
Females: 55-64 3,100 4,418 43%
Total Females: Online Gaming 33,888 42,884 27%
Source: comScore Media Metrix
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