Filed under: GAMING | Tags: EA, Electronic Arts, Grand Theft Auto, Grand Theft Auto IV, Major League Baseball, Take-Two Interactive, Video game, Wall Street Journal
With time running out before the holiday season, Electronic Arts has abandoned its bid for Take-Two Interactive Software, maker of the “Grand Theft Auto” series. Given “GTA IV’s” strong performance this year, Take-Two had consistently said EA’s $2 billion offer, or $25.74 a share, was too low in value, and EA had said it wanted to fold Take-Two’s business into its own in time for the holiday-selling season. The Wall Street Journal (free content) (9/15)
With licensing deals from Major League Baseball, the National Basketball Association and ESPN in hand, Six Degrees Games this fall will introduce a virtual world game called ActionAllStars. The online game will feature avatars that compete against one another in a variety of sports. Los Angeles Times (9/12)
As gamers show positive responses to in-game advertising, the model is starting to shift from one of just creating brand awareness to a direct-response forum. “Marketers want consumers to buy their products, that’s why they’re in the advertising model to begin with,” said Manny Anekal, Electronic Arts’ global director of ad operations. “If the in-game message is clear and nonintrusive … you will see more consumer change or actual purchase [as a result of interactive ads].” Brandweek (9/14)
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