Daily Marauder

BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Comedy Central’s Daily Show with Jon Stewart released audience numbers from its coverage of the Democratic National and Republican National Conventions. The Daily Show averaged 1.7 million total viewers and 1.1 million A18-49 viewers over the two weeks of coverage (Tuesday-Friday each week). Specifically, the Daily Show averaged 1.5 million total viewers and 1.0 million A18-49 viewers during the DNC, then up for the RNC with an average of 1.8 million total viewers and 1.1 million A18-49 viewers. (Cynopsis 9/12)

If I may, The Daily Show’s coverage of both conventions was brilliant.  Hysterical and informative simultaneously.

(Below) Seriously VH1.  No NEW LOVE SHOWS.  God.  They should re-name the network at this point.  Lame Ass Reality Shows1  Too long?  How abut LARS1?  Sorda sounds like sars.  I dig.

In a new reality series, VH1 will help Antonio Sabato Jr. find his true love, reports Variety. The as-yet-named series from Ish Entertainment will follow Antonio as he searches for Ms. Right. (Cynopsis 9/12)

Even in a weak economy, companies including PepsiCo and Anheuser-Busch are once again investing in expensive, high-visibility Super Bowl television ads. General Electric, the parent of NBC Universal, said it has already sold 85% of its spots, up from the usual 60% this time of year. The Wall Street Journal (free content) (9/12) , Advertising Age (9/11)

Video-on-demand capabilities offered via cable companies, now available in about 39 million U.S. homes, or 35% of the country, will increase to 63.6 million and 54%, respectively, by 2012. That’s according to a report from Interpublic’s Magna unit, which goes on to say that DVR penetration, now at 27.2 million homes, will hit 43 million by 2012. MediaPost Communications (9/11)

Cablevision said it would begin rolling out its network-based digital video recorder early next year. The company’s plans on the DVR front have led to legal battles with movie studios, the most recent of which was won by Cablevision. xchange (9/11) , Light Reading (9/11)

AT&T, seeking to add more television subscribers, is asking U.S. regulators to force Cox Communications to provide access to San Diego Padres baseball games. Cox’s regional sports network is “illegally preventing” AT&T’s U-verse TV service from airing the games, AT&T claims. (Iwantmedia 9/12, http://www.bloomberg.com/apps/news?pid=20601204&sid=a_5bkq9MvnDY 9/11)

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