Filed under: BROADCAST/CABLE | Tags: Apple, AT&T, Helio, iPhone, Mobile phone, Virgin Mobile, Virgin Mobile USA, Windows Mobile
Asus’ new smartphone runs on Windows software, but with a twist: The computer maker on Monday introduced its P552w touch screen for mobile professionals that uses a custom-made interface dubbed Glide that the company hopes consumers will find easier to use than the standard Windows Mobile on a touch-screen phone. InformationWeek (9/8)
Best Buy became the first large U.S. CE chain to sell the Apple iPhone on Sunday when it began offering the handsets in 970 full-size stores and 16 smaller outlets for cell phones. The company will sell the iPhone for the same $199 and $299 (with two-year contracts) thatAT&T&T and Apple charge in their retail outlets. Forbes/Associated Press (9/8)
Transpera, a company that serves up mobile video and targeted advertising to cell phones, announced new marketing agreements with cable programmers such as Discovery Communications, MTV Networks and the Travel Channel. VH1 already uses the service in conjunction with its Gametrailers.com offering, and Comedy Central will follow suit shortly. TVWeek.com (9/8)
Virgin Mobile USA announced plans to launch the Shuttle, the first handset released in the U.S. that will integrate recently acquired Helio content services. A new Helio a la carte plan, modeled after Virgin’s unlimited prepaid voice plan, will give Helio users unlimited minutes for a flat fee of $80. (Cynopsis 9/10)
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