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More than 37 million people on Wednesday night watched Alaska Gov. Sarah Palin accept the nomination of vice president at the Republican National Convention, according to Nielsen Media Research. Fox News Channel, with 9.2 million viewers during the speech, pulled in the biggest audience. Broadcasting & Cable (9/4)

Richard Branson’s Virgin America airline and HBO have created a high-flying marketing partnership around the cable network’s “Entourage” series, which on Sunday debuts its fifth season. HBO on Thursday sponsored the airline’s first flight from New York’s JFK airport to McCarran International in Las Vegas, and the on-board entertainment was — naturally — a sneak peek of the comedy’s new season premiere episode. Advertising Age (9/4)

The Tuesday night premiere of the final season of The Shield on FX drew in 2.1 million viewers, down a bit from the April 2007 premiere of season #6 with 2.2 million. Sons of Anarchy debuted on FX Wednesday night at 10p (opposite the RNC coverage) and it drew 2.5 million total viewers with 1.5 million A18-49. (Cynopsis 9.5)

Wednesday night’s two-hour season premiere of America‘s Next Top Model on The CW at 8p pulled in a 3.0/9 among W18-34; a 2.9/9 with females 12-34 and a 2.8/10 with female teens. (Cynopsis 9.5)

SCI FI Channel’s season opener of Ghost Hunters Wednesday at 9p drew in 1.7 million viewers for both A18-49 and A25-54 and 2.7 million total viewers. Following at 10p, Destination Truth debuted with 995,000 A25-54 viewers, 977,000 A18-49 viewers and 1.7 million total viewers. (Cynopsis 9.5)

The Weather Channel swept up approximately 65 million unduplicated viewers during three days of Hurricane Gustav coverage from last Saturday through Monday. According to Nielsen/NPower, TWC reached the highest cume of any cable TV network for this period. (Cynopsis 9.5)

Home-shopping cable channel QVC is preparing to pull out all the stops in its coverage of New York’s Fashion Week, which debuts Monday. Among the highlights: QVC will offer live coverage of the festivities, behind-the-scenes peeks at its own coverage and live blogging at QVC.com. Multichannel News (9/4)

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