Filed under: Feature | Tags: Californication, David Duchovny, Dexter, Esquire, Magazine, Rolling Stone, Serial Killer, Sexual addiction, Showtime, Téa Leoni, The New Yorker, Wired
MAGAZINE COVER OR DEXTER AD?: SHOWTIME BRINGS THE SHOW
Earlier in the week while reading my beloved Techcrunch, I noticed a Dexter ad which looked shockingly similar to my also loved Wired Magazine. Techcrunch called this out as a wrip-off of Wired and asked if this ad inspired viewers to watch Dexter. I respond with an emphatic, hell yes. Connecting the show to some of my favorite magazines is a fantastic way to imbibe Dexter with a universality and that everyone-is-talking-about-it mojo.
As I digged a bit deeper, I discovered a few more of these covers, each with its own magazine parody voice. Point. Set. Match. Showtime. I’m sold. Hell, I might even watch Californication (which follows Dexter) even though David Duchovny creeps me out. Below is a run-down of each Dexter ad along with the magazine’s actual September cover art. Pay special attention to the background text for some true copywriting talent that pulls off the fine line of wittiness meets drama seriousness. The only way they could up the ante for me would be if they actually partnered with each magazine to issue a select few special edition covers on newsstands.
Click on each Dexter cover to head to Showtime’s site for a trailer of the new season. Click on each magazine cover to head to the magazine’s web site.
Esquire
Rolling Stone
The New Yorker
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Filed under: BROADCAST/CABLE | Tags: Bright House Networks, David Walliams, Democratic National Convention, NBC Universal, Television, Time Warner Cable, Weather Channel, Weather.com
Average viewer results from the third night of the Democratic National Convention per Nielsen and as reported by TV Week during the 10p hour, which featured a speech by Democratic Vice Presidential nominee Joe Biden, had NBC first at 5.46 million, followed closely by CNN at 5.38 million, CBS 3.54 million, ABC 3.48 million, FOX News just a little under 2.70 million and MSNBC at 2.27 million. Also per Nielsen, the combined total viewer number during 10p from eight networks offering live coverage: ABC, CBS, NBC, CNN, Fox News, MSNBC, BET and TV One declined from Tuesday night’s number to 24.0 million. The combined total among A18-49 viewers also decreased slightly to nearly 8.2 million. (Cynopsis 8/29)
Six of the country’s top cable TV providers that are involved with the industry’s Canoe Ventures have banded together to offer a new channel called Elections ‘08 On Demand, a service that allows viewers to select a variety of political content whenever they want it. The new channel, available in about 32 million homes, was developed by Comcast, Time Warner Cable, Cablevision, Charter Communications, Cox Communications and Bright House Networks and represents Canoe Ventures’ first TV product. The New York Times (8/28)
HBO debuts the U.S. version of Little Britain USA on September 28 at 1030p, following new episodes of the comedy Entourage. Little Britain USA, with six episodes, is written by Matt Lucas and David Walliams, who starred in the UK/Australia edition and will continue to portray a variety of characters, some new and some from the original version, in all-new sketches. (Cynopsis 8/29)
Click the image below for a trailer of the new series.
Bravo’s finale of Shear Genius on Wednesday at 10p delivered 1.64 million A18-49 viewers as well as 2.54 million total viewers. (Cynopsis 8/29)
The European Commission has approved The Weather Channel and Weather.com sale to NBC Universal and its partners for $3.5 billion. More Landmark companies likely will be spun off as part of the transaction, according to the commission. CNNMoney.com/Dow Jones Newswires (8/28) , The Hollywood Reporter (8/28)
Nielsen projects TV households will increase 1.5% in the 2008-09 season, growing most in ethnic and over-55 homes, according to this report. Asian TV households are expected to grow the most: a rise of 4.4%, to 4.7 million. Mediaweek (8/28)
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Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: AOL, Bebo, Facebook, Google, Myspace, Social network, Yahoo, YouTube
ONLINE SERVICES/INTERACTIVE MEDIA
You’ll notice very few ad units while surfing YouTube, and none at all while watching videos contributed by ordinary folk like you or me. The reason? Google fears the legal repercussions of monetizing user generated content that may infringe on somebody else’s copyright. But YouTube’s homepage is different since it merely displays thumbnails that may lead to infringing content. And it has capitalized on that page by selling a video ad unit in the upper right-hand corner for $175,000 per day (plus a commitment to buy $50,000 more in advertising elsewhere on YouTube or Google). (http://www.techcrunch.com/2008/08/28/youtube-to-squeeze-more-money-out-of-homepage 8/28)
Looking to make its broadband network as fast as possible for all users, Comcast has announced that on Oct. 1 it will set a limit on monthly downloads/uploads at 250 gigabytes. Charlie Douglas, a spokesman for Comcast, said the current median level for the company’s broadband users was in the range of 2 to 3 gigabytes, but he added that the country’s second-largest broadband provider had “some extremely high-bandwidth users that consume a disproportionate amount of data, and that can degrade service for others. To maintain a high quality of service for users, we’ve gone with this.” San Francisco Chronicle (8/29)
The FCC has set a deadline of Sept. 19 for the MSO to disclose details of how exactly it has been blocking access to P2P sharing sites and to submit a plan detailing how it will cease and desist the practice. (Cynopsis 8/29)
First came 360, launched in 2005 as an early attempt to get Yahoo into social networking, was unceremoniously shut down earlier this year. In 2006 Yahoo was unable to close a transaction with Facebook, despite being willing to pay up to $1.62 billion. Nor could they pull the trigger on a $1 billion Bebo deal (Bebo went to AOL for $850 million). Now Yahoo has shut down Mash, which launched less than a year ago and is best known for sporting a Darth Vader playing guitar and eating a banana image when it was in private beta. (http://www.techcrunch.com/2008/08/28/yahoo-shuts-down-mash-0-4-on-social-networking 8/28)
Can traffic to a Presidential Candidate’s homepage be used to gauge who will win this year’s election? Hitwise has published recent data on the traffic both American presidential candidates have seen in the last month (ending 8/23), and while the results may not shed much light on the forthcoming election’s outcome, they reveal a few interesting trends. (http://www.techcrunch.com/2008/08/28/which-presidential-candidates-home-page-is-more-popular-and-can-it-predict-the-election 8/28)
Most Viewed Political Videos on YouTube - August 2008 (as of 8/28)
Rank Candidate Video Views
1 John McCain 7,131,224
2 Barack Obama 5,301,090
3 Al Franken 103,553
4 Dennis Kucinich 101,462
5 Ralph Nader 88,515
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Filed under: WIRELESS | Tags: Android, Android Market, App Store, Apple, Google, iPhone, iPhone 2.0.2, RadioShack
Samsung’s answer to the iPhone — the Instinct — will gain another distributor when RadioShack begins selling the smartphone over the Labor Day weekend with a four-day price promotion in its 4,400 stores, the retailer announced. Those who sign up for a Sprint Simply Everything Plan can buy the Samsung handset for $130. TMC Internet Telephony (8/28)
Direct Line (iTunes link) is a service that helps you automatically navigate phone trees to get right to an operator (exactly what companies don’t want you to do). Install the application, browse of search the included companies, and select the one you want. Direct Line then calls the number and preselects the appropriate choices to get you to an actual person. (http://www.techcrunch.com/2008/08/28/direct-line-saves-iphone-users-from-automated-call-hell 8/28)
There’s a huge security problem in the latest iPhone 2.0.2: if you have your JesusPhone password protected, using a very simple trick gives anyone full access to your cellphone private information in Mail, SMS, Contacts, and even Safari. The two-step trick is even simpler to the one used in the past to gain access to the phone to install unlocking cards or jailbreak. Fortunately, there’s a way to avoid this obvious security breach until Apple fixes it. (http://gizmodo.com/5042332/huge-iphone-security-flaw-puts-all-private-information-at-risk 8/27)
Last May, Google announced the first set of winners in its two-part contest called Android Challenge. The challenge is meant to kick-start the creation of 3rd-party applications for its nascent mobile platform by enticing developers with a total of $10 million in awards. Today, Google is releasing the names of its second set of winners, 10 of which receive $275,000 and 10 of which receive $100,000. (http://www.techcrunch.com/2008/08/28/final-winners-of-android-challenge-announced 8/28)
Sprint unveiled some of the content and location-based services that will be available as part of its planned Xohm WiMax wireless broadband network. The technology will enable high speed connections to be established while driving, which should lead to all kinds of navigation and location-based recommendation services. So far partners in the Xohm venture include:
- uLocate - chosen for its Where platform powering friend finding and other location based mobile services
- Yelp Inc. - providing user ratings and reviews of local restaurants, shops, doctors, etc.
- Topix - offering local news based on location
- AccuWeather - providing location based forecasts, radar/satellite images, etc
- Google - powering search functionality, Google Maps, etc
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