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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Medical comedy series “Scrubs” will join the regular weekday prime-time lineup of TV Land next Tuesday; but before that can happen, it will run in a marathon — a seven-hour programming stunt that begins on the network Monday at 4 p.m. Eastern time. Multichannel News (8/25)

Is there an overlap between readers of Wired and viewers of Dexter, the Showtime series about a serial killer? An upcoming ad campaign for the show will feature Dexter (aka actor Michael C. Hall of Six Feet Under fame) gracing the cover of a magazine that looks exactly like Wired, which is owned by Conde Nast. (http://www.techcrunch.com/2008/08/26/dexter-ad-rips-off-wired 8/26)

Personally, being that I am a Wired reader and a Dexter fan, this ad would cause me to stop dead in my tracks in awe.  And that hacker pun is pretty damn witty. . .

The high-definition version of ESPNU goes live Thursday with a college football matchup featuring Vanderbilt and Miami of Ohio. In its first year with HD technology, the college-sports network will use the 720p high-def format in more than 200 events covering a wide range of sports. Broadcasting & Cable (8/25)

ESPN and the Southeastern Conference college athletics association have made final the terms of a 15-year, multiplatform rights deal that, according to this report, is valued at about $2.25 billion. The agreement is said to include TV outlets such as ESPN, ESPNU and ABC as well as digital properties ESPN360 and ESPN Mobile. Reuters/The Hollywood Reporter (8/26)

Following a similar deal with Comcast, the Big Ten Network has inked a new carriage agreement with Time Warner Cable that is expected to take effect before the league kicks off its 2008-09 season. The accord includes standard and high-definition versions of the channel as well as video on demand. The Plain Dealer (Cleveland) (8/26) , TVWeek.com (8/25)

Satellite provider Dish Network has announced that it is now transmitting its standard and high-def content via the enhanced MPEG-4 format in 21 markets. The company said the initiative encompassed all programming running through its MPEG-4 HD and HD DVR receivers. Cartt News Service (8/25) , OneTRAK (8/25)

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