Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: Craig Brewer, Facebook, Google, Myspace, NBC, New York Times, Olympics, Yahoo Sports
ONLINE SERVICES/INTERACTIVE MEDIA
Despite its special Silverlight-powered Website and more than 2,000 hours of online video, it looks like NBC flubbed its opportunity to make its Olympics Web revenues more than a rounding error. NBCOlympics.com may have streamed 72 million videos and racked up 1.2 billion pageviews, but Yahoo Sports still edged it out with an average of 4.7 million visitors a day versus 4.3 million (source: Nieisen Online). And Yahoo didn’t even have video. NBC is spinning its numbers as a success to the New York Times today, in response an estimate eMarketer put out on Friday that NBC’s Olympics video ad revenues came to only $5.75 million. That compares to $23 million that CBS made from video ads when it streamed the NCAA basketball tournament live on its Website in March. (http://www.techcrunch.com/2008/08/25/no-matter-how-nbc-spins-it-olympics-web-strategy-comes-up-a-loser 8/25)
Over the next week, Google will finally be implementing Google Suggest, its auto-complete for searches, on its homepage at Google.com. The service allows users to see the most commonly searched phrases after entering only a few letters, helping users cut back on typing time and check for spelling errors. If you’d like to try the service out now (it isn’t currently activated for everyone) you can find it here
. (http://www.techcrunch.com/2008/08/25/4-years-later-google-suggest-graduates-to-googlecom 8/25)
Memphis-based filmmaker Craig Brewer (Hustle & Flow) is creating a new series for MTV New Media called $5 Cover, taking online viewers into the modern day Memphis music scene. Viewers can take a virtual tour of the local music scene, explore some of the cast‘s favorite hangouts, and get an inside look at Memphis hotspots. Additionally, MTV will share social networking applications and other digital tools with fans to build anticipation in between episodes. MySpace and Facebook widgets created for $5 Cover” will continuously feed related content, including exclusive music performances, video blogs and video tours of popular Memphis juke joints. The show will also be available on mobile, gaming and MP3-compatible devices. (Cynopsis 8/25)
Unique Audience for Presidential Candidates
June and July 2008 – Unique Audience
June 2008 July 2008
BarackObama.com 3,091,000 3,330,000
JohnMcCain.com 1,239,000 1,592,000
Source: Nielsen Online, NetView U.S. Home and Work
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