Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

NBCOlympics.com got off to a promising start garnering 70 million page views on Friday – 10 times the usage achieved on opening day of the Athens Games in 2004. Some 4.8 million people watched 3.1 million video streams on Saturday, more than four times the peak number of daily streams during the 2006 winter Games in Torino, Italy. Features such as a 4-screen video display, the ability to schedule alerts and the capability to jump back and forth to specific periods within an event make the Olympics online a whole new ballgame. Better yet, NBC’s exhaustive online coverage of the Games (designed to complement and protect the broadcast schedule) is only helping to boost linear ratings. More viewers tuned in to watch the first two days of Olympic telecasts than any summer games in 10 years.

(Cynopsis 8/11, http://www.nytimes.com/2008/08/10/sports/olympics/10stream.html?scp=1&sq=olympics%20online,%20with%20a%20hook&st=cse 8/9)

The stats above prove that the required download is a barrier in this case, given that no other destination allows for so many hours of online content. I am very impressed by the shear volume of content available to watch online. My only disappointment, thus far, is in the navigation of that content. I have found it difficult to find the particular video I’m looking for. Given the time difference between Beijing and NYC, I have also found it difficult to navigate the online site without reading a headline which ruins the planned TV viewing later in the night. I can see from the numbers above that the online site is complimenting the TV viewing, I’m a bit of a frustrated viewer. In essenceNBC, stop blowing up the linear TV spot.

Google pulled in $5.37 billion in revenues last quarter, and $1.25 billion in net profits (nearly ten times what Yahoo made last quarter). Yet behind the consistently amazing financial performance, a few chinks are beginning to appear in Google’s armor. The biggest one may be the increasing gap between its organic revenue growth and its total revenue growth. (http://www.techcrunch.com/2008/08/09/does-google-have-an-organic-growth-problem 8/9)

Google and Yahoo are releasing excerpts of the pact covering their proposed search advertising partnership. The U.S. government filing keeps secret financial terms and the extent of other ties. The contract is heavily redacted in an area that covers “other business opportunities.” (Iwantmedia 8/11, http://www.reuters.com/article/businessNews/idUSN0840128220080809 8/9)

Google’s new Knol ad-supported online encyclopedia is raising new fears that the Internet search giant is becoming a “media company.” Knol is seen as a potential rival to the New York Times’s About.com. (Iwantmedia 8/11, http://www.nytimes.com/2008/08/11/technology/11google.html?_r=1&oref=slogin 8/11)

Twitter isn’t for everyone, and you may have dismissed the service a long time ago. But regardless of your own use, it’s hard to dismiss the phenomenon itself and the passion of so many that has built up around it. (http://www.techcrunch.com/2008/08/10/why-twitter-hasnt-failed-the-power-of-audience 8/10)

Google’s YouTube is launching a Beijing Olympics channel — accessible in the United States — aggregating video from news outlets covering the activities in China. The channel does not air sporting events but offers news and footage from the New York Times, Reuters and others. (Iwantmedia 8/11, http://www.broadcastingcable.com/article/CA6585816.html 8/8)

The spoof U.S. presidential campaign video clip starring Paris Hilton is attracting millions of visitors to Funnyordie.com. However, “in terms of advertising sales, that’s yet to happen,” observers point out. “It is questionable how many of these sites the market will sustain.” (Iwantmedia 8/11, http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article4492694.ece 8/10)

The plan by Barry Diller’s IAC/InterActiveCorp to split itself into five parts is set to be completed Aug. 21. HSN, Interval Leisure Group, Ticketmaster and Tree.com will become stand-alone public companies. Also: The restructuring is expected to bring IAC shareholders “a lot of value.” (Iwantmedia 8/11, http://biz.yahoo.com/ap/080811/iac_spinoffs.html 8/11)

Time Warner Cable is taking heat from players of the “World of Warcraft” video game who are griping over lags in their Roadrunner Internet connections. The lags, they say, are forcing them to drop TWC for Verizon’s FiOS service. TWC execs insist they are not causing the problem. (Iwantmedia 8/11, http://www.nypost.com/seven/08102008/business/twc_blamed_for_internet_interference_123880.htm 8/10)

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