Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Oxygen drew its most viewers ever Tuesday night for the next-to-last episode of the Tori Spelling reality show, “Tori & Dean: Home Sweet Hollywood.” The show attracted 1.4 million viewers and was tops in its time slot among women 18 to 49. Reuters/The Hollywood Reporter (8/7) , Multichannel News (8/6)

Bravo’s season finale of Flipping Out Tuesday at 10p attracted 881,000 A18-49 viewers and nearly 1.3 million total viewers. The network’s premiere of real estate drama Million Dollar Listing following at 11p delivered 510,000 A18-49 viewers and 753,000 total viewers for its second season premiere. (Cynopsis 8/7(

Beginning in February, Toon Disney will be relaunched as Disney XD, a cable channel that will target 6- to 14-year-old boys with a steady diet of original series, movies and animation as well as sports-themed content developed with corporate cousin ESPN. The move has been top secret for about a year now, according to this report, as Disney tried to figure a way to attract more boys, who currently prefer Viacom’s Nickelodeon and Time Warner’s Cartoon Network. Los Angeles Times (free registration) (8/7)

In an investor call Wednesday, Time Warner CEO Jeff Bewkes focused on “old media,” confirming the split of the company’s AOL Internet-access and media units next year: “Our goal is to create, package and distribute high-quality, branded content across multiple platforms.” (http://news.cnet.com/8301-1023_3-10008350-93.html 8/6)

Shareholders of Discovery Holding Co. will vote Sept. 16 whether to make Discovery Communications a publicly traded company, according to SEC filings. Discovery Holdings currently owns two-thirds of Discovery Communications. Advance/Newhouse Programming Partnership owns the remaining one-third. The Wall Street Journal (subscription required) (8/7)

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