Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

If you plan to set your DVR to record NBC‘s Summer Olympics Opening Ceremony from Beijing on August 8th, plan to set it beginning at 730p ET, rather than 8p.  NBC Sports has announced Opening Ceremonies would start a half hour earlier than originally planned for no other reason other than it looked so good during rehearsals that they decided to get the games started a tad earlier. (Cynopsis 8/4)

While the presidential race has boosted the ratings and online hits for cable news networks, other media outlets — the broadcast networks, newspapers and magazines — have seen little bounce from the campaign, according to The New York Times. One possible reason: the rapid rise of Internet news and opinion sites such as Politico.com, which averaged 2.5 million unique visitors in the first half of the year. The New York Times (8/4)

Senator Barack Obama was asked about Senator John McCain during a taping of “The Situation Room” on CNN in May.

Basic networks have enjoyed ratings bonanzas this summer by placing a large emphasis on original, scripted series, while the broadcast networks stuck largely to reality shows, according to the Los Angeles Times. The key question for cable programmers, however, is how many of those viewers they will retain once the broadcasters launch their fall schedules. Los Angeles Times (8/4)

Shailene Woodley, left, India Eisley and Molly Ringwald in ABC Family’s “The Secret Life of the American Teenager.”

Fox has ordered up a fifth season of So You Think You Can Dance, from 19 Entertainment.  The show is scheduled to air its current season finale later on this week. (Cynopsis 8/4)

Wall Street has been impressed by the latest round of quarterly reports coming out of the cable MSOs, saying they have performed better than expected. On the flip side, analysts noted their disappointment in the performances of Verizon’s FiOS TV and AT&T’s U-verse services. Combined, Comcast and Cablevision nabbed 69% of the net new broadband subscribers in the second quarter, with AT&T, Verizon and three other telcos together attracting just 31%, according to the Silicon Alley Insider. Silicon Alley Insider (8/4) , Broadcasting & Cable (8/4) , Barron’s (8/4)

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