Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

ESPN today is expected to announce a new online offering called ESPN Action Sports Network. The portal will serve as a hub for a collection of Web sites that focus on unconventional sports, such as surfing, skateboarding, motocross and snowboarding. Los Angeles Times (free registration) (7/30) , paidContent.org (7/29)

Nickelodeon made some of its classic TV series available via Nick Rewind, a new catalog at the iTunes Store.  Nick Rewind will feature a mix of full-length episodes, seasons and best of volumes of Nick live-action and animated shows including: The Amanda Show; Clarissa Explains It All; Rocket Power; Hey Dude; Doug; and a range of other titles. (Cynopsis 7/30)

Mediaset, the media company controlled by Italian prime minister Silvio Berlusconi, is filing a lawsuit against YouTube and its owner Google, seeking “at least” $779 million for the “illegal distribution” of its audio and video files. Some 4,600 Mediaset videos are said to be on YouTube. (http://www.bloomberg.com/apps/news?pid=20601087&sid=aoHtEN0evdos 7/30)

EarthLink says it wants to facilitate consolidation in the Internet dial-up access market, fueling speculation that it may be eyeing a deal with Time Warner’s AOL. “It simply makes good economic sense to consolidate,” says EarthLink CEO Rolla Huff. “It’s worth aggressively pursuing.” (http://online.wsj.com/public/article/SB121736759842294717.html 7/30)

Barry Diller’s IAC/InterActiveCorp is reporting a second-quarter loss after writing down the value of certain divisions before it splits into five parts next month. The businesses IAC is keeping post-breakup increased earnings because of a new advertising contract with Google. (http://www.bloomberg.com/apps/news?pid=20601204&sid=aSpX5M1mTrpY 7/30)

More than 20% of viewers surveyed watch some amount of primetime television programming online and half of these users are watching programming as it becomes available online, according to a new report by Integrated Media Measurement Inc. (IMMI). The other 50% are using the Web as a tool to watch past programming they have missed, or to re-watch segments of episodes they have already seen. Online viewing of a particular program was higher than DVR viewing of that same program, suggesting that the fairly large segment of non-DVR owners are adopting the computer for time-shifting rather than buying a DVR or dealing with cable providers’ clunky user interface. Consistent with other recent findings, the largest segment of online television viewers are white, affluent, well educated, working women aged 25-44. (Cynopsis 7/30)

A study by Integrated Media Measurement shows that 50% of respondents who said they watch some amount of prime-time TV online are doing so instead of viewing the content on a TV set. The study suggests that an increasing number of consumers are using their computers to view longer-form programming and not just short snippets. Advertising Age (7/29)

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