Filed under: BROADCAST/CABLE | Tags: HBO, Liza Palmer, Maggie, NBC Universal, New York Times, Rock, Summer Olympic Games, Summer Olympics
HBO has picked up a project based on the novel by Liza Palmer called Conversations with a Fat Girl. The story focuses on Maggie and her now not-so-fat friend who is getting married to a guy Maggie thinks is all wrong. Author Palmer won’t be writing any of the episodes, reports Variety. (Cynopsis 7/30)
On Aug. 24, IFC will premiere “Z Rock,” a comedy about a band that plays heavy-metal music at night and children’s birthday parties during the day. The 10-episode series will feature the actual band members of ZO2 as they perform hard-driving rock sets and then transform into the Z Brothers to entertain the kids of the rich and famous. The New York Times (7/30)
Advertising sales for NBC Universal‘s coverage of the Summer Olympics are moving so briskly that the company will soon have to hold back inventory so that it can be sold during the event, NBCU said. With the opening ceremonies set for Aug. 17, NBCU has sold 96% of its inventory during the Games, according to Seth Winter, senior vice president of sales for NBC Sports and the Olympics. Mediaweek (7/29)

MTV parent Viacom is reporting lower-than-expected advertising sales at its cable television networks, and says the short-term economic outlook is “difficult to predict.” CEO Philippe Dauman adds: “Low ratings at a few of our networks also contributed,” citing BET. (http://www.reuters.com/article/industryNews/idUSN2937112520080730 7/29)
DirecTV is still winning the HD race, confirming plans to add more than 30 new HD channels next month including Planet Green HD, ABC Family HD and 23 regional sports nets, bringing its total offering to 130 HD channels. DirecTV will also be the first to offer all of its HD programming in MPEG-4 coding standard and Dolby Digital audio and plans to offer HD movies in 1080p later this year. (Cynopsis 7/30)
It’s official … Cablevision now owns 97% of Newsday. Cablevision Chief Operating Officer Tom Rutledge, who will oversee the newspaper, said Cablevision now would develop a strategy to pump up Newsday’s circulation in digital forms and introduce the newspaper’s subscribers and advertisers to the cable company’s offerings. Newsday (Long Island, N.Y.) (7/29) , Editor & Publisher (7/29)
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