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BROADCAST/CABLE

A lot of people were waiting for the Season Two premiere of AMC hit “Mad Men” on Sunday night … about 1.95 million of them, according to Nielsen Media Research’s fast nationals data. The show, about advertising in the 1960s, attracted young and old alike: 996,000 adults 25 to 54 tuned in, and 955,000 viewers 18 to 49 watched the show. Los Angeles Times (free registration) (7/28) , Mediaweek (7/28)

Nick at Nite, Nickelodeon‘s prime-time and overnight block, gained more than 400,000 viewers during the second quarter. The ratings rebound, according to this article, is in no small part due to programming decisions at the channel that have replaced golden oldies such as “I Love Lucy” with more contemporary offerings such as “The George Lopez Show.” The New York Times (7/29)

Building on the success of “The George Lopez Show,” Nick at Nite is adding more original programs to attract viewers whose parents were weaned on Nickelodeon. Among the new shows is “Glenn Martin D.D.S.,” an animated family comedy show about a dentist who takes his family on a cross-country trip.

MGM has launched THIS TV network, a 24/7 ad supported linear channel designed for the US broadcast marketplace and available to local broadcasters as a turn-key solution for generating revenue in the digital arena. MGM is targeting the local broadcasters newfound digital channels which will become a significant priority when the analog transmissions are turned off in February 2009. (Cynopsis 7/29)

Cox Communications said that triple-play subscribers were up 17% in the second quarter of this year and that HD customers had risen almost 50%, compared with the same period a year earlier. The privately held company does not reveal specific quarterly earnings figures, but CEO Pat Esser predicted that revenue from commercial services in 2010 would hit $1 billion. OneTRAK (7/28)

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