Daily Marauder


ONLINE SITE OF THE WEEK: THE DARK KNIGHT REMIXED
July 16, 2008, 6:36 pm
Filed under: Feature | Tags: , , , , , , ,

ONLINE SITE OF THE WEEK: THE DARK KNIGHT REMIXED

Above is a pic from my friend’s birthday last night.  Good times.

This is that same picture imposed onto a video to promote The Dark Knight premiering in theatres this Friday.  Click the image above to watch the full video.  This promotion was sent to me by my good friends at Oddcast who tell me they worked with Moxie Interactive to shoot this video exclusively for this promotion.

Personalization.  Check.

Sharing.  Check.

Fun factor.  Check.

Easy breezy.  Check and check.

Marauder like.

Correction: (Updated 7.17.08) I had attributed Elf Yourself’s creation in error.  The site was created by Toy, New York with EVB.

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2 Comments so far
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Oddcast was not involved in ANY way with last year’s Elf Yourself. The site was created by Toy, New York with EVB.

Their only involvement was to provide voice capabilities back in 2006. They did not even do that for 2007.

Comment by Guest July 16, 2008 @ 10:39 pm

Thanks for updating your post about the creation of Elf Yourself. It was produced for OfficeMax by EVB San Francisco (www.evb.com) and Toy New York (www.toyny.com) during the 2006 and 2007 holiday seasons. The campaign set viral marketing records over the 2007 holiday season, attracting over 193 million site visits with users spending a combined 2,600 years on the site.

Comment by Elizabeth July 17, 2008 @ 8:27 am

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