Filed under: GAMING | Tags: Double Fusion, Games, Microsoft, Nolan Bushnell, Playstation 3, Sony, The Wall Street Journal, Xbox 360
The price of the Xbox 360 Pro console will fall from $349 to $299 — possibly by this Sunday — as Microsoft responds to strong demand for PlayStation units from its rival Sony, according to published reports. Sony said it intends to keep its PlayStation 3 pricing as is. (The Wall Street Journal 7/11, The Wall Street Journal 7/10)
Top online gaming portal Yahoo! Games has put together a huge collection of free ad-supported online games from many of the top casual game publishers, aiming to offer more than 400 titles by year end. Start ups Double Fusion and NeoEdge, led by Atari founder Nolan Bushnell, will sell pre-roll, mid-roll and post-roll video ads to the games. NeoEdge allows ads to be embedded within games without invading the source code, simplifying the ad insertion process significantly. (Cynopsis 7/11)
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