Daily Marauder

June 27, 2008, 8:29 PM
Filed under: ONLINE SERVICES/INTERACTIVE MEDIA | Tags: , , , , , , ,


MySpace unveiled the open standard MySpace Data Availability Project, allowing third party developers to build applications that place user profile information on outside sites and automatically notify friends and family when profiles are updated. (More details here.) (Cynopsis 6/27)

MTV is starting to allow fans to post their own versions of music videos on the Web. The Viacom music channel’s new “FNMTV” show airs new videos every Friday night and invites viewers to go online to comment on them and upload their reinterpretations at MTV.com. (http://www.reuters.com/article/internetNews/idUSN2635572920080626 6/26)

Below is an example of a fan reviewing Lil Mama’s new video, I’m What It Is (Strike a Pose). Review aside, I’m mesmerized by whatever is going on on top of this poor boy’s head.  Scary.  I can’t believe MTV just got around to doing this but I love the direction none the less.

SouthParkStudios.com is providing a glimpse behind the magic that goes into creating SouthPark, including raw animation footage, storyboard sequences and production art. While you’re at it check out the new Scene Mixer mash-up tool. (Cynopsis 6/27)

NBC.com is expected to generate “tens of millions” of dollars in revenue next year, according to NBC Universal exec John Eck, speaking at a PricewaterhouseCoopers media conference in New York. The Web site is “a business that didn’t exist a few years ago.” (http://www.reuters.com/article/industryNews/idUSN2630161320080627 6/26)

YouTube is growing in popularity, but owner Google is yet to figure out how to make money from the video-sharing site. YouTube may seek direct response affiliate deals and make products clickable within videos, says CEO Chad Hurley, speaking at a dinner in Palo Alto, Calif. (http://newteevee.com/2008/06/26/hurley-youtube-looking-for-affiliate-revenue-streams 6/26)

Microsoft agreed to buy both Portuguese mobile software creator MobiComp and (according to VentureBeat) Silicon Valley-based semantic search engine Powerset on Thursday. (No purchase prices were announced.) MobiComp designs contact and calendar suites for handsets as well as social networking plug-ins for sites such as Facebook. Powerset has developed an algorithm that gleans meaning from phrases or partial sentences. One of Powerset’s most popular tools so far is an iPhone app that speeds information retrieval from Wikipedia. (Cynopsis 6/27)

Time Inc. plans to launch Maghound.com, a Netflix-like service for magazines, in September. Maghound will allow consumers to choose titles from different publishers for “subscriptions” where they pay one monthly fee and have the ability to switch magazines at any time. (http://www.foliomag.com/2008/maghound-com-set-debut-september 6/26)

Addressable-advertising solutions being developed by Time Warner Cable will allow the company’s subscribers to see an ad during a show, get more information on the product being advertised and then return to the program. Steve Riedl, one of the company’s leaders in addressable-advertising technologies, said at the Cable-Tec Expo that interactive applications like this added benefit to the subscriber’s experience and to the company’s bottom line. (CED Magazine 6/2008)

Citing data from Hitwise, PBS.org claims it is beating out the 6 commercial broadcast websites in the U.S. in terms of unique visits. PBS.org launched a major search optimization initiative and underwent a major redesign earlier this year, upgrading to a cleaner look and adding hours of new and archived video content. (Cynopsis 6/27)

Top Visited US Broadcast Network TV Websites (Week ending June 21, 2008)
Rank Network Website Market Share of Visits
1 PBS www.pbs.org 24.23%
2 ABC www.abc.com 19.35%
3 NBC www.nbc.com 17.85%
4 CBS www.cbs.com 17.69%
5 FOX* www.fox.com 17.32%
6 The CW www.cwtv.com 3.33%
7 MyNetworkTV www.mynetworktv.com .24%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, thelot.com and thesimpsons.com

Despite the continued proliferation of video portals on the web, YouTube increased its market share of unique visits from 60% to 75% of the online video marketplace during the last year according to panel-based Hitwise. (Cynopsis 6/27)

Top 5 Online Video Websites ranked by Market Share of U.S. Visits
Rank    Name         May-08         May-07      Percent Change
1       YouTube        75.43%        59.95%           26%
2    MySpaceTV         9.01%        16.06%          -44%
3   Google Video        3.73%          7.80%          -52%
4   Yahoo! Video        1.92%          2.77%          -31%
5        Veoh               1.13%          0.86%           32%
Source: Hitwise

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