Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Hard on the success of its Jonas Brothers-starring “Camp Rock” made-for-TV movie, Disney Channel has announced plans for a sequel, which is expected to go into production next year. The original, featuring the increasingly omnipresent brothers as well as Demi Lovato, attracted 8.9 million viewers in its premiere Friday night. (Reuters/The Hollywood Reporter 6/24)

MTV, which has not accepted political advertising since the channel was launched in 1981, will now run national ads from political candidates, their campaign committees and nationally recognized political parties. The move is effective immediately and leaves Lifetime as the only high-profile cable network that still does not take political advertising. (TVWeek.com 6/24)

MSNBC has created MSNBC Films, a company that will fund feature-length documentaries and effectively double — from three to six — the number of documentaries that the cable news network televises each year. First up will be “Dear Zachary,” the true story of a man killed by his pregnant girlfriend. (The Hollywood Reporter 6/24)

Sports memorabilia expert Donald Frangipani is filing a defamation lawsuit against HBO and those associated with its “Real Sports with Bryant Gumbel” program for a segment that accused him of participating in a forgery ring. Bryant Gumbel is named as a defendant. (Iwantmedia 6/25, http://www.reuters.com/article/industryNews/idUSN2438145420080624 6/24)

Shares of most major media companies finished lower with the broader market on Tuesday, following signs that soaring fuel costs are taking a toll on corporate profits. Time Warner lost 2 cents to $14.60; Disney slipped 17 cents to $32.22; New York Times Co. fell 17 cents to $15.60. Iwantmedia 6/25, (http://biz.yahoo.com/ap/080624/media_companies_closing_glance.html 6/24)

Cablevision is beefing up its on-demand offerings with Versus on Demand and Golf on Demand as free services to its iO digital-TV customers. Both Versus and Golf Channel are owned by Comcast. (Multichannel News 6/24)

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