Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

HBO has optioned the rights to “I Was Told There’d Be Cake,” a bestselling collection of essays by Vintage Books publicist Sloane Crosley. (Iwantmedia 6/24, http://www.variety.com/article/VR1117987934.html?categoryid=14&cs=1 6/23)

George Clooney’s Smoke House production company is developing a dark comedy titled “The Fall of Bob” for Showtime. The series follows Bob, a man who jumps off a building and, on the way down, viewers learn about his life through flashbacks. (Variety 6/23)

Alfre Woodard will star with Christian Slater in the NBC drama series My Own Worst Enemy from Universal Media Studios. The drama is about Henry, a typical suburban dad who leads a double life as Edward, a spy. Alfre will play Mavis Heller, Edward’s demanding boss who also has an alter ego who interacts with Henry. (Cynopsis 6/24)

Showtime picked up a half-hour comedy script called The Fall of Bob from George Clooney’s production company Smoke House, per Variety. The dark half-hour comedy will be shot in single camera and is about Bob who, as he jumps off a building, narrates his life through flashbacks. (Cynopsis 6/24)

FOX picked up a put pilot based on the Argentinean telenovela Lalola about a flirtatious man who becomes a woman, says Variety. Writer Kevin Falls will write the U.S. adaptation and executive produce this project, which is yet unnamed, from Sony Pictures TV. (Cynopsis 6/24)

Viacom shares on Monday fell to the lowest since the company’s 2006 split with CBS, after its film “The Love Guru” missed weekend box-office estimates. Sumner Redstone’s decision to split Viacom and CBS was “in error,” says Sanford Bernstein analyst Michael Nathanson. (Iwantmedia 6/24, http://www.bloomberg.com/apps/news?pid=20601087&sid=aDUOCCYYdrQw 6/23)

Cable networks will pull in about $8 billion in this year’s upfront selling season while their broadcast counterparts generate about $9.1 billion, a significant narrowing of the gap that once existed between the two TV platforms. The reason the gap is closing is fairly simple, according to Jason Kanefsky, senior vice president/account director at media-buying shop MPG: “The natural shift of dollars to cable will continue. It just makes sense. Why pay more for eyeballs on CBS when you can go out and buy eyeballs on Turner for half the price?” (The New York Times 6/24)

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