Filed under: WIRELESS | Tags: Apple, Handhelds, iPhone, Mobile Web, Safari, Shantanu Narayen, Smartphones, Steve Jobs
Apple CEO Steve Jobs is unveiling a faster, cheaper iPhone handset that may help him convince business users to switch over from the BlackBerry. Apple shares sank 2.2% in Nasdaq trading after saying carriers will no longer have to give the company a cut of the lucrative service fees. (Iwantmedia 6/10, http://www.bloomberg.com/apps/news?pid=20601204&sid=axfO4WlkyfsA 6/9)
Mobile web usage spiked 24% during the first quarter with AT&T driving a third of the on deck traffic, according to the first Crisp Wireless Index study measuring mobile usage across a sample of 14 million users who surf via Crisp’s mobile web publishing network. While over half of the traffic – 53% – is still driven by on deck portals, off deck searches including manual URL type-ins and bookmark usage in on the rise, accounting for nearly 40% of the traffic. (iPhone searches using the Safari browser count as off deck.) Other trends include:
- Search engine traffic did increase slightly to 7.5% in 1Q08 from 7.3% in 4Q07. Local newspapers and television sites were the biggest beneficiaries, with 27% and 12%, respectively, deriving their traffic from search engines
- Nearly 30% of the search engine traffic for the average nationally branded mobile web site is driven by users who searched the specific property name (i.e. USA Today, Elle, etc.).
- The top searched mobile term was Obama during the Q1. American Idol was #10 and Hillary came in at #14
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