Daily Marauder


GAMING by Marauder

GAMING

A group led by Time Warner is said to be investing $40 million in “Lord of the Rings Online” creator Turbine. (Iwantmedia 6/5 http://blog.wired.com/games/2008/06/time-warner-gra.html 6/4)

Lord of the Rings Online

Electronic Arts is pursuing a $2 billion takeover of Take-Two, the maker of “Grand Theft Auto,” but said it would delay its efforts for up to 45 days at the request of the FTC. Regulators have asked for time to review information from EA regarding the bid. (Reuters 6/4)

Sony is introducing dynamic in-game advertising on its PlayStation 3 console that allows billboards and ad displays in games to be refreshed, rather than remain fixed. The move makes gaming more like television and could open up a significant new revenue stream. (Iwantmedia 6/5 http://www.ft.com/cms/s/0/caa70584-3257-11dd-9b87-0000779fd2ac.html 6/4)

FremantleMedia Enterprises announced an initiative to bring a number of its gameshow properties to life with a line of casual, downloadable and mobile games for shows such as Match Game, Press Your Luck, Let’s Make a Deal and Card Sharks. The first releases will be around The Price Is Right later this summer. WorldWinner is developing an online version with real cash payouts; Ludia is working on a downloadable version and Glu Mobile will publish a mobile game. (Cynopsis 6/5)

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