Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

Activist investor Carl Icahn intends to give Yahoo CEO Jerry Yang the boot. “I am amazed at the lengths that Jerry Yang and the board went to entrench themselves in this situation,” says Icahn, referring to efforts to thwart Microsoft’s attempt to acquire Yahoo. (Iwantmedia 6/4, http://blogs.barrons.com/techtraderdaily/2008/06/03/icahn-says-yahoo-ceo-yang-has-to-go/ 6/3)

Microsoft CEO Steve Ballmer says the company is still interested in striking a deal with Yahoo. Says Ballmer: “Software technology and the scale of user interaction will be an important part of the way the media and advertising business shakes out in the future.” (Iwantmedia 6/4, http://www.bloomberg.com/apps/news?pid=20601204&sid=aRQUJPMn.8Nc 6/3)

Techcrunch has got confirmation that CBS is going to announce an important partnership with Yahoo tomorrow morning.  While Techcrunch doesn’t yet know exactly what it will entail, we are confident that Yahoo will be joining the CBS Audience Network, which distributes CBS content to destinations such as YouTube, AOL, MSN, Joost, Veoh, Fancast, Bebo, and TVGuide. See a longer list of partners here. (http://www.techcrunch.com/2008/06/03/cbs-and-yahoo-to-announce-partnership-tomorrow-morning/ 6/3)

A lawsuit filed against Google alleges that the search company puts profits ahead of user protection by refusing to ban online advertising for fraudulent mobile services, despite evident ad policy violations. Google is “driven by financial motivations,” the complaint says. (Iwantmedia 6/4, http://www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=208401916 6/3)

With viewers migrating online — and YouTube accounting for roughly a third of all online-video watching — the Google-owned video-sharing site is perceived as “the new advertising hot spot.” Also: YouTube provides advertisers with immediate user demographic information. (http://economictimes.indiatimes.com/Brand_Equity_/YouTube_is_the_new_advertising_hot_spot/articleshow/3098091.cms 6/4, http://www.latimes.com/business/la-fi-youtube4-2008jun04,0,274757.story 6/4)

Wikipedia founder Jimmy Wales’s fledgling search project Wikia Search is relaunching with features that allow users to fully edit and filter all search results, instead of the limited editing functions given to users in the alpha phase. The changes are “pretty radical,” Wales says. (Iwantmedia 6/4, http://www.forbes.com/technology/ebusiness/2008/06/02/jimmy-wales-wikipedia-tech-ebiz-cx_ag_0603wales.html 6/3)

Disney’s Kevin Mayer, executive VP of corporate strategy and business development, is signaling that he could be ready to join Hulu, the so-called “YouTube killer” that offers legitimate video content from NBC and Fox. “Hulu’s a great site. We’re not participating — now.” (Iwantmedia 6/4, http://blog.wired.com/business/2008/06/disney-consider.html 6/3)

The Web site for television network CBS is seeing its market share jump by 41% for the season while ABC.com and NBC.com — the most popular network sites — are luring fewer visitors. (Iwantmedia 6/4, http://www.crainsnewyork.com/apps/pbcs.dll/article?AID=/20080603/FREE/728590388/1084 6/3)

When not sifting through YouTube for the latest reason to send take-down notices, Viacom employees have been spending time watching one YouTube video of former MTV Networks President Michael Wolf pitching for a new job. Wolf resigned in Jan. 2007 during a management shake-up. (Iwantmedia 6/4, http://blogs.reuters.com/mediafile/2008/06/03/former-mtv-networks-pres-hire-me 6/3)

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