Filed under: BROADCAST/CABLE | Tags: Al Gore, AMC, Arts, HBO, Kevin Spacey, Laura Dern, Movies, Television
“Mad Men,” the AMC show that attracted a robust following last year in its freshman outing, kicks off Season Two on July 27 at 10 p.m. To build excitement in the run-up to the premiere, the network is planning to rerun the first season in a marathon July 20. (Variety 5/29)
HBO‘s original movie Recount with Kevin Spacey and Laura Dern, among numerous other notables, debuted last Sunday night and delivered approx one million viewers. The movie was replayed numerous times over the holiday weekend and since, so collectively that number will likely increase dramatically. (Cynopsis 5/30)
Just finished watching this last night. The film is an excellent well-balanced view of the situation. I might have to go ahead and watch this one again.
Recount Trailer
NBC Universal is making plans to cover an unprecedented 3,600 hours of the Beijing Summer Olympics from Aug. 8 to 24. The coverage will include about 1,400 hours on NBC and the company’s cable outlets, such as USA Network, Oxygen, MSNBC and CNBC. (USA TODAY 5/29)
Hoping to keep people tuned in during commercial interruptions, TBS will begin a microseries Monday called “Commuter Confidential,” which will run during breaks of “Sex and the City.” The microseries is actually an ad in itself, and it will be sponsored by Revlon and Match.com. (The Wall Street Journal 5/30)
Viacom’s stock hit a 52-week low Thursday — adding to the previous day’s slide — after CEO Philippe Dauman said second-quarter advertising growth will be slower than originally expected. Says one analyst: “This is the tip of the iceberg. Viacom is just seeing it first.” (Iwantmedia 5/30, http://biz.yahoo.com/ap/080529/viacom_mover.html 5/29)
CBS may sign fewer advance advertising agreements for the 2008-2009 television season than last year, reports CEO Les Moonves. The network expects the number of deals to be lower this year and prices to be higher. “Advertisers don’t even know what to make of everything yet.” (Iwantmedia 5/30, http://www.bloomberg.com/apps/news?pid=20601204&sid=abfgXGGL3Mf0 5/29)
Verizon Communications‘ FiOS customers can now navigate video-on-demand listings and other services via the Web. The offering, called FiOS TV Central, has market-specific information and will eventually allow users to access their DVRs, order VOD selections and set parental controls. (OneTRAK 5/29)
Dish Network‘s iTV platform (accessible on Channel 100) launched a new application from BIAP allowing viewers to access a content pulled from various political sites. The portal activates news and research based on the subscriber’s zip code, providing local House and Senate race updates and targeted local advertising opportunities. (Cynopsis 5/30)
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