Daily Marauder

GAMING

Electronic Arts, producer of the computer game “The Sims 2,” has inked a marketing deal with IKEA. Players will soon be able to furnish virtual homes with the Swedish retailer’s products. “We know not only players’ passion for creating their own content but their desire to interact with brands. It’s an environment in which players like to blur the line between the digital and real world,” said Nancy Smith, the EA global president for The Sims label. (The Guardian (London) 5/15)

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