Daily Marauder


Wii Gum by Marauder
May 31, 2008, 12:25 PM
Filed under: Feature
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ONLINE VIDEO OF THE WEEK: A PARODY OF ALL THINGS ONLINE by Marauder
May 30, 2008, 5:54 PM
Filed under: Feature | Tags: , , , , , , , ,

ONLINE VIDEO OF THE WEEK: A PARODY OF ALL THINGS ONLINE

Above is a music video for Pork & Beans from Weezer’s forthcoming self-titled album due in stores and online 6.24.08. Currently the music video, which was uploaded on May 23rd, has amassed over 4.5 million views with most viewers watching on YouTube before the video premiered on MTV (late Tuesday). The genius of the video is in its parody of online video culture which seems more like a skit on SNL than a music video. It’s pretty freakin’ hysterical. Check it. Below are some of the videos Weezer pulled from to put it down on the YouTubeness.

Afro Ninja

Over 3 million views

Britney Fan Crying

Over 5 million views

Diet Coke + Mentos

Over 6 million views

Star Wars Kid

Over 7 Million Views


Shoes

Over 16 million views

Daft Hands

Over 20 million views

Chocolate Rain

Over 22 million views

Evolution of Dance

Over 86 million views

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BROADCAST/CABLE by Marauder
May 30, 2008, 5:48 PM
Filed under: BROADCAST/CABLE | Tags: , , , , , , ,

BROADCAST/CABLE

“Mad Men,” the AMC show that attracted a robust following last year in its freshman outing, kicks off Season Two on July 27 at 10 p.m. To build excitement in the run-up to the premiere, the network is planning to rerun the first season in a marathon July 20. (Variety 5/29)

Mad Men

HBO‘s original movie Recount with Kevin Spacey and Laura Dern, among numerous other notables, debuted last Sunday night and delivered approx one million viewers.  The movie was replayed numerous times over the holiday weekend and since, so collectively that number will likely increase dramatically. (Cynopsis 5/30)

Just finished watching this last night.  The film is an excellent well-balanced view of the situation.  I might have to go ahead and watch this one again.

Recount Trailer


NBC Universal is making plans to cover an unprecedented 3,600 hours of the Beijing Summer Olympics from Aug. 8 to 24. The coverage will include about 1,400 hours on NBC and the company’s cable outlets, such as USA Network, Oxygen, MSNBC and CNBC. (USA TODAY 5/29)

Hoping to keep people tuned in during commercial interruptions, TBS will begin a microseries Monday called “Commuter Confidential,” which will run during breaks of “Sex and the City.” The microseries is actually an ad in itself, and it will be sponsored by Revlon and Match.com. (The Wall Street Journal 5/30)

Viacom’s stock hit a 52-week low Thursday — adding to the previous day’s slide — after CEO Philippe Dauman said second-quarter advertising growth will be slower than originally expected. Says one analyst: “This is the tip of the iceberg. Viacom is just seeing it first.” (Iwantmedia 5/30, http://biz.yahoo.com/ap/080529/viacom_mover.html 5/29)

CBS may sign fewer advance advertising agreements for the 2008-2009 television season than last year, reports CEO Les Moonves. The network expects the number of deals to be lower this year and prices to be higher. “Advertisers don’t even know what to make of everything yet.” (Iwantmedia 5/30, http://www.bloomberg.com/apps/news?pid=20601204&sid=abfgXGGL3Mf0 5/29)

Verizon Communications‘ FiOS customers can now navigate video-on-demand listings and other services via the Web. The offering, called FiOS TV Central, has market-specific information and will eventually allow users to access their DVRs, order VOD selections and set parental controls. (OneTRAK 5/29)

Dish Network‘s iTV platform (accessible on Channel 100) launched a new application from BIAP allowing viewers to access a content pulled from various political sites. The portal activates news and research based on the subscriber’s zip code, providing local House and Senate race updates and targeted local advertising opportunities. (Cynopsis 5/30)



ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

If you look at YouTube’s numbers, one thing is clear: It completely dominates online video. YouTube accounts for 37 percent of all videos watched on the Internet and attracts about half of the audience, according to comScore. (And if you add in Google Video, that brings the total to 38 percent of videos watched). The No. 2 player, Fox Interactive Media (i.e., MySpace), accounts for only 4.2 percent of videos watched. And as the Forbes chart above shows, YouTube is still growing at a faster pace in terms of traffic than Google overall. (http://www.techcrunch.com/2008/05/30/is-youtube-building-market-dominance-at-the-expense-of-building-a-business 5/30)

Google had a 20% jump in clicks on its U.S. text advertisements in April, a reversal from slowing growth the month before. Also: Google is the biggest recipient of Barack Obama‘s online ad dollars. The Democratic presidential hopeful is said to prefer “performance-based” ad buys. (Iwantmedia 5/30, http://www.bloomberg.com/apps/news?pid=20601204&sid=az_wRHyfCE94 5/29, http://www.clickz.com/showPage.html?page=3629685 5/29)

With the Olympics set to start in Beijing in August, Chinese officials are vowing to crack down on online video piracy. Billions in broadcasting fees are at stake. NBC and other rights holders plan to use new technology from Silicon Valley to flag unofficial clips that end up online. (Iwantmedia 5/30, http://www.businessweek.com/magazine/content/08_23/b4087073685542.htm 5/29)

Revision3.com, home of Web TV show “Diggnation” and other tech shows, shut down for three days after its computers were overwhelmed by traffic sent by the anti-piracy company MediaDefender. Both Revision3 and MediaDefender are claiming the outage was accidental. (Iwantmedia 5/30, http://www.latimes.com/business/la-fi-outage30-2008may30,0,976031.story 5/30)

AOL announced it will be supporting Google’s OpenSocial platform as part of a broader integration, beginning with the adoption of Google Gadgets on myAOL.com. (Cynopsis 5/30)

Comcast Interactive Media (including sites such as Comcast.net, Fancast, Fandango, Ziddio and now Plaxo) is on target to turn a profit later this year, according to an interview in Reuters. Apparently ad revenue sharing partnerships with Google and Yahoo are bringing in more cash than expected. (Cynopsis 5/30)

Hackers took over and defaced Comcast’s Web portal for several hours Wednesday night, leaving a cryptic message on the site that the company’s 14.1 million subscribers use to access e-mail, news and technical support. Hackers posted that they had “RoXed” Comcast. (http://news.yahoo.com/s/ap/20080529/ap_on_hi_te/tec_comcast_web_hack 5/29)

Local online advertising should deliver an eleven-figure payday to site publishers, according to a forecast from Borrell Associates. Also, yellow pages companies, despite the relentless assault by myriad competitors, appear to be the “big winners.” (http://www.webpronews.com/topnews/2008/05/29/borrell-local-sites-to-earn-131-billion-in-2008 5/29)

Sci Fi Channel’s SciFi.com has got game fever. After launching a successful casual Game Center the division rolled out a stand alone gaming blog called Fidgit on Thursday featuring reviews, galleries, news and insider dope. (Cynopsis 5/30)

Redlasso is refusing to be hogtied by that decease and desist letter set by the TV networks. The company pledged it will continue to collect footage for its video embedding service, and it has recruited former Westinghouse and CBS CEO Michael Jordan (not the Bull) as an advisor. (Cynopsis 5/30)

New York-based MenuPages.com, an online compendium of restaurant and take-out menus for eight major U.S. cities, is rumored to be close to being acquired by an unknown buyer. The advertising-supported MenuPages pulls in some 300,000 visitors per month. (Iwantmedia 5/30, http://news.cnet.com/8301-13577_3-9954617-36.html 5/29)

Polly Blitzer, former assistant editor at Time Inc.’s In Style magazine, is starting her own site, BeautyBlitz.com, which she is marketing as the first national beauty magazine to be published entirely online. The site will feature celebrity guest editors and blogs. (Iwantmedia 5/30, http://www.wwd.com/memopad/article/125321?page=2 5/30)



WIRELESS by Marauder
May 30, 2008, 5:38 PM
Filed under: WIRELESS

WIRELESS

Logitech has introduced a new wireless speaker system for playing music over mobile phones. The Pure-Fi Mobile will be available in June and provide stereo-quality sound to phones equipped with Advanced Audio Distribution Profile technology. (The New York Times 5/29)

Early subscribers to the new WiMAX network being built by Comcast, Time Warner Cable, Sprint Nextel and their partners will not lose phone or online connectivity, thanks to a roaming function that Sprint will provide during the buildout, according to Comcast CEO Brian Roberts. The ability to keep early adopters connected was a key ingredient in allowing the joint venture to move forward, he added. (OneTRAK 5/29, Light Reading 5/29)

The FCC will meet on June 12 to set the terms of a spectrum auction that may include a provision requiring the winner to provide free Wi-Fi services for much of the country. (Cynopsis 5/30, http://www.reuters.com/article/internetNews/idUSN2928038820080529 5/29)



GAMING by Marauder

GAMING

Music video games such as Activision’sGuitar Hero” and Harmonix/MTV Games’ “Rock Band” are having a positive influence on music sales. According to research, almost one-third of players said they purchased songs featured in the games. (Radio Online 5/28)



TECHNOLOGY by Marauder

TECHNOLOGY

Harman Kardon has five new receivers up its sleeve this spring, including three A/V receivers as well as a pair of stereo receivers, including one that marks the company’s first stereo with Dolby Virtual Speaker and Dolby Headphone that simulates surround sound in two speakers and through a headset. The AVRs include the company’s first with HDMI 1.3a connections, internal decoding for Blu-ray surround sound and a new on-screen menu. (TWICE 5/30, CEPro.com 5/29)

Boosted largely by notebook and server sales, Dell exceeded analysts’ predictions in its first-quarter earnings report, a sign that the company’s turnaround strategy might be taking hold. But the results were slightly tempered by the company’s warnings that businesses nervous about the economy are cutting back on IT spending. (ClipSyndicate/Bloomberg 5/30, The New York Times 5/30, BusinessWeek 5/30)




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