Daily Marauder

GRAFFITI 2.0

Wall.

Spray Paint.

Graffiti.

Right?

SO two dimensional.  How about a little 3D in your graffiti?

The picture and video are part of a project called Tagged in Motion, created by Jung von Matt/next, a German interactive communication agency.  Here’s how this works.  A graffiti artist is outfitted with virtual reality glasses and begins to draw.  Three motion capture camera capture his movements as he draws using a virtual spray can.  The glasses allow the artist to see the artwork in 3D as it is being drawn.  A Bluetooth controller helps the artist choose color, strength of brushstroke and texture of his/her work.

But this is only a tiny bit of the project called Nextwall.

Location

Hamburg, Germany

Objective

Combine street art with digital media.

Time Line

April ’07 until the end of ‘08

Interactivity

Quick Response Codes are 2D images of the barcodes you see on pretty much any retail product.  As “read” by a mobile phone, these images can translate to pictures, links, or text allowing for a translation much like looking at those pictures that make your eyes go weird.  In essence, the phone acts as a decoder ring.

A small transmitter located near the Nextwall permanently transmits a Bluetooth signal allowing information to be sent to users.  If Bluetooth is activated on the mobile phone, an information guide will be instantly offered.  How’s that for saving some trees?

Finally, the wall offers mobile vouchers.  A viewer takes a photo of one of the colored images on the wall.  Then he/she sends a text message to a mobile number supplied.  Through object recognition technology, a link to a surrounding retailer will be matched and sent back to the mobile phone user offering a discount to a restaurant or store in the area.

Yup. . .that’s pretty hot.