ONLINE SERVICES/INTERACTIVE MEDIA
Google’s stock soared 20% Friday, after weeks of worry about an online advertising slowdown. Google shares surged $89.87 to finish at $539.41, marking the biggest one-day gain since the Internet giant’s IPO in August 2004. Also: Google is named the world’s “most powerful brand.” (Iwantmedia 4/21, http://news.yahoo.com/s/ap/20080418/ap_on_hi_te/google_fever 4/18, http://www.guardian.co.uk/media/2008/apr/21/googlethemedia.digitalmedia 4/18)

Google rolled out a new video search interface enabling users to toggle between list view, grid view and TV view as they search for videos or browse the most viewed, most shared, most blogged about or movers & shakers. (Cynopsis 4/21)

Yahoo faces a critical juncture Tuesday, when the embattled online giant issues what arguably will be the most closely watched quarterly report in the company’s history. Coming up short could push CEO Jerry Yang’s company a big step toward being taken over by the reviled Microsoft. (Iwantmedia 4/21, http://www.marketwatch.com/news/story/yangs-last-stand-yahoo-earnings/story.aspx?guid=%7B34E97C3D%2DD3DF%2D40F1%2D85E4%2D8554B0CD6743%7D 4/18)
As part of its full court press for the NBA playoffs, TNT’s broadband channel NBA.com-based TNT OverTime will feature 4 exclusive live video streams. Included this year are two “fans’ choice cameras” isolating individual players as determined by user votes, a scoreboard camera offering fans a bird’s eye view and a “cable cam” that zips up and down the court during the game. Also new this year are a video player & widget capturing the top 5 moments from Inside the NBA the night before, available on NBA.com, TNT.TV and on the league’s MySpace page, jointly produced by Turner Sports. (Cynopsis 4/21)

The CW’s teen soap “Gossip Girl” — a television series about a blog — is seen as “the first show that seems to have succeeded primarily on the Internet.” Fans post sightings of the actors on gossip sites. “It’s not appointment television; it’s a 24-hour conversation.” (Iwantmedia 4/21, http://nymag.com/arts/tv/features/46225 4/21)

Rupert Murdoch’s effort to turn his $580 million MySpace acquisition into an advertising powerhouse is turning News Corp. into a toxic stock. Fox Interactive Media says it will miss its $1 billion revenue goal for 2008. Marketers “don’t know what their brands will be placed next to.” (Iwantmedia 4/21, http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSN1828472520080418 4/21)
MySpace is launching an advertising platform called Community Builder that gives advertisers more control over their presence on the social-networking site, allowing them to build, maintain and customize brand profiles. (Iwantmedia 4/21, http://www.brandrepublic.com/login/News/803573 4/21)
Facebook is asking its users to help translate the social-networking site’s framework into nearly two dozen languages — for free — aiding the company’s global expansion. Says Facebook exec Javier Olivan: “Our goal would be to have everybody on the planet on Facebook.” (Iwantmedia 4/21, http://news.yahoo.com/s/ap/20080419/ap_on_hi_te/translating_facebook 4/19)
The Independent Film & Television Alliance weighed in on the net neutrality debate, urging the FCC “to establish rules to prevent network operators from blocking or discriminating against lawful use of the Internet.” (Cynopsis 4/21)
ComScore vigorously defended its paid click numbers refuted by Google in a company blog post, noting that ComScore reports only U.S. search ad results, leaving out international numbers as well as revenue from AdSense ads placed on partner sites. (Cynopsis 4/21)
AOL will cut about 100 jobs in its Web advertising-selling unit Platform-A. The Time Warner Internet division’s recent acquisitions of companies including Tacoda, Quigo and buy.at have resulted in jobs duplications. “At the end of the day, it’s about consolidation,” says a spokeswoman. (Iwantmedia 4/21, http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSN1828472520080418 4/18)
Six Apart, the San Francisco-based blogging software company, is acquiring creative agency Apperceptive and launching its own advertising network. The revamp positions Six Apart to compete with blogging agencies like Federated Media, which sells ad campaigns for its member blogs. (Iwantmedia 4/21, http://news.yahoo.com/s/ap/20080419/ap_on_hi_te/translating_facebook 4/21)
AT&T and Verizon have spent $70 billion in the past two years to enhance network capacity. Consumers may ultimately foot the bill. Some carriers are eyeing Internet service plans that charge by the megabyte, setting the stage for Web plans that are priced on consumption. (http://www.usatoday.com/money/industries/technology/2008-04-20-internet-broadband-traffic-jam_N.htm 4/20)
With traditional video distributors such as NBC, Fox, CBS and ABC making their content available for free online, IPTV services from Verizon and AT&T are less likely to create much buzz, according to this report. “I don’t think that IPTV initiatives will be as big as [the carriers] hoped that they would be when they started down this path,” said Dmitry Shapiro, CEO of Veoh Networks. Light Reading (4/18)
A recent patent filing by Apple has raised speculation about the company’s plans for a new virtual-sales strategy. The patent, titled “Enhancing online shopping atmosphere,” suggests possible plans for a venture similar to the “Second Life” virtual concept. (CNET 4/20)
Podcast and Online Video Show Ads scored unaided ad recall results from 68% of users compared to industry benchmarks of 21% for streaming video and 10% for traditional TV, according to two-year study conducted by TNS for Podtrac. Spending on online video ads is still in its infancy - representing less than 4% of all Internet advertising and just 1% of the amount spent on TV, according to eMarketer. But the company is forecasting that U.S. spending on online video ads will more than triple to $4.3 billion in 2011. (Cynopsis 4/21)