ONLINE SERVICES/INTERACTIVE MEDIA
The clock is ticking on the next digital deal of the century as Microsoft set a three-week deadline for its $44.6 billion offer for Yahoo. In an open letter to the Yahoo board, Microsoft CEO Steve Ballmer chided the company’s unwillingness to act and threatened to launch a proxy war if the deadline was not met. (Cynopsis 4/7, http://www.reuters.com/article/technologyNews/idUSWNAS694820080407 4/7)

Yahoo says it will have a Web-based system in place to buy online advertising space across some 600 newspapers and other online sites as soon as July. The system will let publishers find available ad space on their own sites for advertisers, and when none is available, on other sites. (Iwantmedia 4/7, http://www.infoworld.com/article/08/04/07/Yahoo-previews-online-ad-management-platform_1.html 4/7)
Amid reports it would not reach its $1 billion revenue target for 2008, Fox Interactive Media announced an executive ranks shakeup as well as a new advertising network designed to offer advertisers “HyperTargeting” capabilities. FIM EVP/Technology & Production Adam Bain will take the reigns as President of the FIM Audience Network. His team is charged with building an automated ad system that will deliver contextual ads which sufficiently monetize MySpace’s massive audience. (Cynopsis 4/7)

Facebook launched a live chat feature this week allowing users to communicate in real time from their profile pages, according to the company’s blog. (Cynopsis 4/7, http://blog.facebook.com/blog.php?post=12811122130 4/6)
Let’s just say I was more than just a bit excited to try out Facebook Chat which as I see it, stands to blow AOL IM right out of the water. Here’s why: It’s always on whenever you connect to Facebook. It’s easier to use and functionality free. If you want to turn it out and stop receiving messages, you can change to offline mode. The only con is that I only receive notification that I have a new message if the window is still open. Perhaps, adding some sound when new messages are received would help.


The founding assumption of Hulu, the NBC-News Corp. online video venture, is that viewers will like finding television shows on one Web site. This assumption may turn out to be fatally flawed: A Google search will lead to “South Park” episodes on a Web site dedicated to the show. (Iwantmedia 4/7, http://www.nytimes.com/2008/04/06/technology/06digi.html 4/6)

Joost, the online television service launched last year by the founders of internet telephony firm Skype, is expected to rein in its global ambitions to focus solely on the U.S. market. Joost has been overshadowed by the success of Hulu, a collaboration between NBC and News Corp. (Iwantmedia 4/7, http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article3688393.ece 4/6)
P2P online television start-up Babelgum will bankroll its first feature-length documentary called Oil Sands as part of its $15 million Digital Studio Initiative, according to Variety. The project will examine the impact of oil mining in the Athabasca Oil Sands region of Northern Alberta, Canada. (Cynopsis 4/7)
AOL’s move to New York this month may signal the last chance for Time Warner’s Internet division to convince investors it has a future in advertising. “I know we have work to do,” admits AOL COO Ron Grant. If the ad strategy fails, Time Warner investors may revolt. (Iwantmedia 4/7, http://www.bloomberg.com/apps/news?pid=20601087&sid=a0Qq0vVU0UsY 4/7)
Pedestrians and traffic pass outside 770 Broadway, the future home of AOL’s headquarters, in New York, U.S., on Thursday, on April 3, 2008. Photographer: Daniel Acker/Bloomberg News

AOL’s recent $850 million acquisition of London-based Bebo is “a return to AOL’s roots,” says Dana Dunne, CEO of AOL Europe. “Chatrooms, profiles, buddy lists; that was really the beginning of social networking.” He is coy, however, on how AOL wants to develop the site. (Iwantmedia 4/7, http://www.independent.co.uk/news/business/analysis-and-features/dana-dunne-aol-chief-keeps-the-personal-touch-as-he-integrates-bebo-804984.html 4/5)
MLB is working to simplify blackout restrictions which prevent local viewers from catching games on air and online in local markets, according to Yahoo Sports. The so-called gerrymandering, which causes in-between markets to be blacked out from a large % of games, could end before the Baseball Channel launches on cable systems nationwide in 2009. (Cynopsis 4/7)
The music Web site Pitchforkmedia.com launched its own version of MTV today, with the new Pitchfork.tv. Pitchfork is already widely recognized as the most influential music destination on the Internet. The new video site will air concerts, interviews and music videos. (Iwantmedia 4/7, http://leisureblogs.chicagotribune.com/turn_it_up/2008/03/pitchfork-to-la.html 3/4)
Very clean. Very nice. Interesting transitions if you click on the top headers. I dig. Not a lot of content there but for what is there, definitely quality.

Microsoft is unveiling an ambitious slate of original programming created for its multiple Web platforms, including the MSN portal, MSNBC.com and Xbox Live, to advertising execs. Among the new series: “The Men’s Room,” a fashion series for young men who are averse to reading GQ and Details. (Iwantmedia 4/7, http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003785474 4/3)
Amazon.com is looking to respond to the changing entertainment market by looking beyond physical books to digital delivery, according to this article. “Digital is where the growth in music is, and other industries are likely to follow,” said Bill Rosenblatt, chief executive of GiantSteps Media Technology Strategies, a New York consulting firm. “Amazon needs to position itself to capture that.” (The New York Times 4/7)
The leaders of Amazon’s digital operations are, from left, Steven Kessel, Ian Freed and Bill Carr.

A growing work force of wired home-office laborers are toiling under great physical and emotional stress created by the around-the-clock Internet economy. In the last few months, two bloggers have died suddenly. A third, Om Malik, survived a heart attack in December. (Iwantmedia 4/7, http://www.nytimes.com/2008/04/06/technology/06sweat.html 4/6)

Top Visited US Broadcast Network TV Show Sites (Week ending March 29, 2008)
Rank Network Website Market Share of Visits
1 FOX American Idol 26.02%
2 ABC Dancing with the Stars 10.48%
3 NBC Deal or No Deal 6.71%
4 CBS Survivor: Micronesia 4.84%
5 FOX America’s Most Wanted 4.47%
6 ABC Lost 2.93%
7 The CW One Tree Hill 2.56%
8 CBS Jericho 1.93%
9 NBC Celebrity Justice 1.79%
10 ABC The Bachelor 1.59%
Source: Custom report from Hitwise
Top Visited US Broadcast Network TV Websites (Week ending March, 29, 2008)
Rank Network Website Market Share of Visits
1 CBS www.cbs.com 27.73%
2 FOX* www.fox.com 24.31%
3 ABC www.abc.com 23.87%
4 NBC www.nbc.com 17.85%
5 The CW www.cwtv.com 6.10%
6 MyNetworkTV www.mynetworktv.com .15%
Source: Custom report from Hitwise, *includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, thelot.com and thesimpsons.com.