Paramount Pictures plans to make a play to get into videogame publishing focusing on casual, handheld and mobile games in particular, according to Variety. The gaming division will fall under the Paramount Digital Entertainment unit, producer of online sequel Jackass 2.5. (Cynopsis, 3/31)
AOL has launched a mobile phone gaming portal powered by Cellufun.The games are available via wap.aol.com and are provided on a free, ad supported basis, and no downloads are necessary. Advertising inventory will be sold by AOL’s Platform-A’s Third Screen media. (http://www.techcrunch.com/2008/03/31/aol-launches-mobile-portal-powered-by-cellufun 3/31)
When it is released, the 150 songs featured on “Grand Theft Auto IV” will be available for download on Amazon.com for as little as 89 cents. The video game is designed to enable gamers to buy songs featured on the game and play them on other devices. (GameDaily BIZ 3/31)
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