Daily Marauder


KEEP IT SIMPLE: A DESK’S LIFE

KEEP IT SIMPLE: A DESK’S LIFE

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A couple of month’s ago, I took a visit to RISD Works, a collection of books/art/music from Rhode Island School of Design alumni for sale in my home state of Rhode Island.  On this trip, I picked up a book entitled The Laws of Simplicity by John Maeda, future president of RISD.  The book was a fairly dry read but the overall theme is incredibly intriguing to me given the success of technology meets simple design as demonstrated in the Apple iPod.

 
Law #1: REDUCE

The simplest way to achieve simplicity is through thoughtful reduction.

 
This brings me to my most recent quest: searching for desk paraphernalia which serves a function and initiates rampant smiling.  Function meets design.  The standard 9 – 5 can get pretty monotonous.  How about a bubble-headed tape dispenser to liven things up?

 In my search for animated items for my home and office, I came across 3 sites devoted to offering unparalleled products.

 
The Winner’s Circle

 
Third Place

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The tape dispenser above was purchased at a site called DailyPlanner.com.  I stumbled across this site in one of my weekend meanderings on the hunt for my favorite grid paper notebooks. 

 
Products for sale are categorized by the following themes:

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Along with my favorite tape dispenser above, I have also purchased Miquelrius notebooks (for those of you who share my obsession with grid paper) and a Tiki tissue box (below).

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This site is devoted to simple well-designed items intended to draw a smile from even the most serious among us.  One design-flaw to note on this tissue box.  Let’s just say, tissue flow needs to be improved on this item.  I have to re-thread the tissue after every pull.  On the function end of the scale, my tissue box is not sending a steady stream.

 
Second Place

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Unlike the online store above, this store does not sell a collection of items but instead only one, in a variety of designs: the purse hook.  Yeah.  Yeah.  You’ve heard the story before.  They’ve been highlighted on all of he morning shows.  Etc.  Etc.  But there is indeed a difference between this:


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And this:

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Luxe Link is a Santa Monica-base company founded by former NYU roommates.  The difference between the boring functional item on top and the Luxe Link on the bottom is in the details. 

 
Design:

The Luxe Link comes in a variety of colors and patterns, all focused on providing an added design element to the already well-designed handbag.  For the egoist like myself, I chose one with my first initial on it.  Unlike the traditional purse hook on top, the Luxe Link can be attached to hang off of your purse handle offering easy access when entering a restaurant or bar.

 
First Place

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Genius Things is a Portland, Oregon-based company focused pthe intersection of design/function/simplicity in its products.  The online store offers a collection of products but unlike DailyPlanner, our third place winner, the selection is much lighter.  Much like entering your favorite wine store with only a few bottles of meticulously hand-picked items, this online store only offers a few well-selected products.

 
Introducing my new office lamp that I haven’t set-up yet:

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Designed by Artecnica, currently featured in the Rococo exhibit at the Cooper Hewitt Museum in NYC, this lamp can be molded to your own design aesthetic allowing for continuous shaping according to whim.

 
Offering three categories of products rather than several, Genius Things offers a few quality products rather than many.  This is the first and last time I have responded to direct marketing heading to the site after receiving a 4” x 6” postcard in the mail.  The title of the company drew this little genius-wannabe in. 

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One con to point out in ordering: after three attempts at posting an order through the e-commerce site and receiving error after error … I had to [gasp] CALL.  Seriously?!?!?



BROADCAST/CABLE

BROADCAST/CABLE

It looks like Barry Diller gets to keep his job. A Delaware court ruled in favor of the Chairman of IAC/Interactive Corp. in a dispute with Liberty Media Chairman John Malone over splitting IAC into 5 separate entities. The judge ruled that IAC was not required to receive the consent of Liberty for the spinoffs. (Cynopsis, 3/31)

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Lauren Zalaznick, the woman who oversees NBC cable networks Bravo and Oxygen, has led the former to a 30% increase in viewership in the last two years and is now looking to replicate that success with Oxygen. “Oxygen viewers have not settled into adult growth patterns,” Zalaznick said. “I’ll dismantle [the network]. I like to dismantle things. I like to put things back together to find the strand of success.” (The New York Times 3/31)

Project Runway on Bravo

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Nickelodeon is hoping that some of the ratings magic of Disney’s “High School Musical” will transfer to its upcoming “Spectacular!” Like “HSM,” the Nick telepic, which begins shooting April 21, tells the story of high school students in a music-laced comedy. (The Hollywood Reporter 3/30)

 
Spike TV, which holds the basic cable rights to all of the “Star Wars” movies through 2013, will present episodes I, II and III this weekend from 8 to 11 p.m. The channel will run episodes IV, V and VI the second weekend in April. (Multichannel News 3/30)

 
Showtime Chairman/CEO Matt Blank, Disney President Anne Sweeney and Charter Chairman Paul Allen will be among those honored for their contributions to the cable industry at the NCTA’s upcoming annual meeting. The NCTA’s Cable Show 2008 runs May 18 to 20 in New Orleans. (Variety 3/30)

 
Premium cable channel
Starz will launch a $25 million rebranding and marketing campaign next Monday under the tagline “Are You Ready?” The multiplatform campaign will run for about six weeks and include TV spots on cable, network and syndicated shows as well as an online component. (Multichannel News 3/30)



ONLINE SERVICES/INTERACTIVE MEDIA

ONLINE SERVICES/INTERACTIVE MEDIA  

Further blurring the line between gaming and entertainment, Microsoft reached a deal with Hollywood producer and talent manager Peter Safran to produce original shows for distribution exclusively on the Xbox 360 console, reports The New York Times. The shows will debut on the gaming platform, some as paid downloads others ad supported, before being made available elsewhere. (Cynopsis, 3/31, http://www.ft.com/cms/s/0/5acb09d8-fea7-11dc-9e04-000077b07658.html?nclick_check=1  3/31)

As it seems with webisodes exclusive to the internet, the ability of a show to generate interest similar to a television show seems virtually impossible for the time being.  It is one thing to produce excellent content.  It is quite another to produce excellent content that generates interest from a mass audience.  That said, it seems Microsoft’s interest is simply to provide additional product for those using the gaming console rather than substantially attract a new audience.  It is my opinion that this strategy produces a retention benefit with little acquisition benefit.

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Joost, the online television service, is using the March Madness U.S. college basketball games to test a live streaming technology that it hopes will reduce the financial and technical burdens of broadcasting popular events online. CBS is joining forces with Joost for the trial.
(Iwantmedia.com  3/31, http://www.ft.com/cms/s/0/59573a8a-fcf5-11dc-961e-000077b07658.html  3/28)

 
Google is planning to open up its invitation-only TV Ads brokering network to allow all broadcasters participate, according to MediaPost. The system, currently in beta testing, allows marketers to log on and place bids on national cable spots for 90+ network offered by Dish Network as well as a small California cable operator. (Cynopsis, 3/31)

Media buying agencies beware.  This tool is easy for client’s to use and even better in making quick decisions while in campaign.

Google TV Ads Demo

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(Below) Completely agree on this one.  Why do I need a portal when Google is my first stop for all things?

Giant portal sites like AOL and MSN will decline in importance over time, according to Mika Salmi, president of global digital media for Viacom’s MTV Networks. Most Web surfers “are using search as their electronic program guide. That tends to bypass the portal model.” (Iwantmedia.com  3/31, http://www.forbes.com/business/2008/03/28/internet-advertising-salmi-biz-media-cx_lh_0327mtv.html  3/28)

 
Looking to snare a larger share of Internet advertising dollars, traditional media companies ranging from Forbes to Martha Stewart are launching “vertical ad networks.” Media companies are expected to “continue to invest in this space” as they attempt to compete with Yahoo and Google.
(Iwantmedia.com  3/31, http://www.usatoday.com/money/advertising/2008-03-30-ad-networks-internet-martha-stewart_N.htm  3/30)

 
The Byron Review, an independent research report for the British government on the effects of violent media on children, recommends that social-networking sites be required to remove material deemed unsuitable for youngsters. Also: Bebo is launching Safesocialnetworking.com.
(Iwantmedia.com  3/31, http://technology.timesonline.co.uk/tol/news/tech_and_web/article3635685.ece  3/28, http://www.nma.co.uk/Articles/37436/Bebo+rolls+out+educational+site+for+social+networking.html  3/31)

Safety Information from Safesocialnetworking.com

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Yahoo is launching a new site for women between ages 25 and 54. Called Shine, the site is partnering with magazine publishers like Hearst and Rodale for exclusive content. Shine.yahoo.com will be presented in a blog form, with newest items on top and commentary from an editor.
(Iwantmedia.com  3/31, http://news.yahoo.com/s/ap/20080331/ap_on_hi_te/yahoo_women 3/31)

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How eager are local television station owners to accelerate their Web extensions? NBC Universal’s 2008 business plan calls for hiring 30 additional sales execs devoted solely to selling the Web sites affiliated with the channels. Currently, NBCU has no more than 40 across 10 markets.
(Iwantmedia.com  3/31, http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=79446  3/28)

 
Music-themed social network Buzznet acquired Qloud according to reports, maker of the popular “My Music” application used on Facebook, Bebo, Hi5 and Friendster founded by Steve Case. Buzznet just closed on a third round of funding in the neighborhood of $25 million from investors such as Universal Music’s Interscope Records, according to paidcontent.org. (Cynopsis, 3/31)

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Top Facebook Widgets as of March 30, 2008
Rank   Application      Developer            Installs          Active    % Active       New
  1     Super Wall       RockYou!         26,799,900    1,875,993     7%    -2,739,329
2     FunWall          Slide, Inc.         28,919,417    1,735,165     6%     1,567,460
3     Top Friends     Slide, Inc.         27,795,133    1,667,708     6%     2,162,276
4     Bumper Sticker                         9,771,025       781,682     8%      -422,975
5     Friends For Sale!                       6,073,130      607,313    10%              348
6    Scrabulous                                3,201,044      576,188    18%        -33,226
7    Texas HoldEm Poker                    8,011,386      560,797    7%          566,523
8    Owned!                                     3,134,087      470,113   15%         103,611
9    iLike                 iLike, inc           13,457,700      403,731     3%       -400,633
10   R U Interested? SNAP Interactive   9,779,650      391,186     4%      1,369,430
Source: Developer Analytics



WIRELESS
March 31, 2008, 7:57 pm
Filed under: WIRELESS

WIRELESS

A Taiwan manufacturer secured an exclusive contract to build a 3G-compatible iPhone, according to reports. Analysts are predicting the first iPhone 2.0 units will ship in June, in time for the launch of an iPhone software update. (Cynopsis, 3/31)

Just in time for the 1 year anniversary launch of the iPhone. Damn, Jobs is a marketing machine.

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In more mobile news, Verizon Wireless is now offering direct access to the MySpace Mobile web site via Verizon’s Web 2.0 service. Instead of having to manually type out the URL, Verizon 2.0 users can now simply click on the “connect” category from their home screen. (Cynopsis, 3/31)

 
ESPN has reached a new deal with Verizon Wireless to debut a mobile simulcast of ESPN Radio on Verizon’s V-CAST Mobile TV. The agreement allows listeners to access ESPN Radio’s sports programs via their mobile phones. (Radio Online 3/28)

 
MTV has struck a deal with mywaves to distribute the cable net’s ad-supported content on cell phones for free. Mywaves, which features music and video from around world, has about 2 million unique users each month in the U.S., according to its CEO, Rajeev Raman. (Mediaweek 3/31)



GAMING
March 31, 2008, 7:56 pm
Filed under: GAMING | Tags: ,

GAMING

Paramount Pictures plans to make a play to get into videogame publishing focusing on casual, handheld and mobile games in particular, according to Variety. The gaming division will fall under the Paramount Digital Entertainment unit, producer of online sequel Jackass 2.5. (Cynopsis, 3/31)

 
AOL has launched a mobile phone gaming portal powered by Cellufun.The games are available via wap.aol.com and are provided on a free, ad supported basis, and no downloads are necessary. Advertising inventory will be sold by AOL’s Platform-A’s Third Screen media. (http://www.techcrunch.com/2008/03/31/aol-launches-mobile-portal-powered-by-cellufun  3/31)

 
When it is released, the 150 songs featured on “Grand Theft Auto IV” will be available for download on Amazon.com for as little as 89 cents. The video game is designed to enable gamers to buy songs featured on the game and play them on other devices. (GameDaily BIZ 3/31)



TECHNOLOGY
March 31, 2008, 7:55 pm
Filed under: GAMING | Tags: , ,

TECHNOLOGY

Steve Jobs’ Apple has been named the brand with the biggest impact on consumers across the globe, according to an online poll by brandchannel.com. Apple nabbed the top spot in six categories, including most inspiring brand. (Yahoo!/Reuters 3/30)