ONLINE SERVICES/INTERACTIVE MEDIA
News Corp. could come out ahead in a deal with Yahoo because it would help the beleaguered Web firm fend off advances from Microsoft. “While unlikely, a News Corp. white knight scenario for Yahoo offers little downside,” says analyst David Bank of RBC Capital. (http://www.marketwatch.com/news/story/news-corp-cant-lose-yahoo/story.aspx?guid=%7BC9733110-1F7E-45FE-9019-90ED24FDCC1F%7D 2/28)
More Hollywood talent is jumping to the online world, reports NewTeeVee.
- Family Guy creator Seth MacFarlane is working on a web series called Cavalcade for Google
- Actress Justine Bateman (Family Ties), writer/producer Jill Kushner (The Ellen DeGeneres Show), Peter Murrieta (Wizards of Waverly Place) and Alan Sereboff (Snowblind) are working on an original web video portal called fm78.tv

It’s been a busy week for MySpace on the programming front as MySpaceTV gears up to compete with YouTube and the plethora of online video portals. New launches include:
- A new socially oriented hidden camera web series Special Delivery, its second original series following Roommates, now in its second season
- A new channel from the Warner Bros. celebrity gossip site/show TMZ
- A new concert event called Operation MySpace designed to serve the US Armed Forces stationed in Kuwait, scheduled to stream live on March 10 at 11 am PT/2 pm ET

A task force is being formed in hopes of finding ways to protect children from predators online, spearheaded by News Corp.’s MySpace and headed by Harvard Law School’s Berkman Center for Internet & Society. Also participating: Facebook, Google, Microsoft and Yahoo. (http://arstechnica.com/news.ars/post/20080228-harvard-myspace-spearhead-internet-safety-task-force.html 2/28)
Google’s YouTube will begin supporting live video before the end of this year, says co-founder Steve Chen. “Live video is just something that we’ve always wanted to do. We’ve never had the resources to do it correctly. But now with Google, we hope to actually do it this year.” (http://newteevee.com/2008/02/28/steve-chen-youtube-to-add-live-video/ 2/28)
Glad to see YouTube jumping on the live video bandwagon. Also glad to see Steve Chen in this night vision video reminiscent of my other favorite night vision video. . .

A new site called MovieHatch launches today which turns entertainment fans into armchair producers by asking them to vote on video pitches of professional film and TV projects before they’re actually made. Its first offering is short film competition conducted with the 2008 Jackson Hole Film Festival. Beginning March 1, users can vote thumbs up or down on a number of live action, documentary or animation clips. Fan favorites will then be evaluated by industry experts to see which will be screened at this year’s Jackson Hole Film Festival in Wyoming in June.

Multiplatform entertainment producer Ripe Digital unveiled a slate of more than 20 new original series at its “INFront” presentation to advertisers yesterday. New shows included Model Dating, from the writing/producing team of The Simple Life, Ross McCall and Aaron Peters; Are You In?, a viewer-controlled online reality game show; and The One, an interactive competition to find the next “it girl.” Ripe distributes its shows on Time Warner Cable and Comcast’s on demand platforms, through mobile and on broadband via RipeTV, OctaneTV and FlowTV.
Five unique music video podcasts featuring exclusive footage from NBC’s Heroes will be available for free download on Microsoft’s Zune Marketplace beginning today to promote the release of the Heroes Television Soundtrack on March 18.
MTV is teaming up with Metacafe to launch a Virtual Dance Off contest that will allow fans to create their own user-generated dance moves.

Online video search engine Blinkx signed new content partnerships with The BBC, CBS and The Weather Channel.
Former NFL star and ESPN anchor Joe Theisman is among the angel investors who have invested $3 million into Dragonfly, another online content delivery network enabling HD video streaming. Joe speaks about how the company helps users move “effortlessly” through the internet in a promotional video on the site.
CBS’ Last.fm launched a new section called Build.last.fm to showcase third-party applications users have built to extend the music discovery’s site’s experience across the web.
Take that Pandora.

ESPN plans to get more ambitious in its use of Web video, with more Web-exclusive content and possibly long-form video. “We are going to launch a number of new, original shows only on ESPN.com,” says network exec Ed Erhardt. “We think there’s a huge opportunity.” (http://www.forbes.com/business/2008/02/29/espn-web-video-biz-media-cx_lh_0229bizespn.html 2/29)
While this year’s ABC Academy Awards telecast drew the lowest ratings on record, the Web didn’t fare a whole lot better. Celebrity Web sites reported an increase in traffic, but those who reported news from the event fared better than sites that simply uploaded red-carpet photos. (http://www.wwd.com/memopad/article/123046 2/29)
Google won’t sell advertisements to support Google Health, its forthcoming Internet service that stores personal medical data, says CEO Eric Schmidt, about a venture that is raising privacy concerns. “Trust, for Google, is the most important currency on the Internet.” (http://news.yahoo.com/s/ap/20080228/ap_on_hi_te/google_health 2/28)
Craig Newmark says he is content with Craigslist and doesn’t have any big plans to change its format. Asked whether he plans to incorporate social networking, the classifieds site founder says he doesn’t see a need: “We do one thing pretty well, so we don’t want to screw it up.” (http://blog.washingtonpost.com/posttech/2008/02/what_has_craig_newmark_been_up.html 2/28)
Nearly 70% of Americans believe traditional journalism is out of touch, and nearly half are turning to the Internet to get their news, according to a We Media/Zogby Interactive online poll. More than half of those age 18 to 29 get most of their news and information online. (http://www.reuters.com/article/internetNews/idUSN2824760420080229 2/29)
Top Visited US Broadcast Network TV Show Sites (Week ending Feb. 23, 2008)
Rank Network Website Market Share of Visits
1 FOX American Idol 24.31%
2 NBC Deal or No Deal 9.18%
3 CBS NCIS 5.24%
4 ABC Dancing With The Stars 5.09%
5 FOX America’s Most Wanted 3.79%
6 ABC Lost 3.47%
7 CBS Survivor: Micronesia 3.21%
8 NBC American Gladiators 1.97%
9 The CW America’s Next Top Model 2.12%
10 The CW One Tree Hill 1.76%
Source: Custom report from Hitwise