Filed under: ONLINE SERVICES/INTERACTIVE MEDIA
ONLINE SERVICES/INTERACTIVE MEDIA
More details about Google’s Video AdSense program, officially in beta as of yesterday:
- Participating publishers must serve at least 1 million U.S. streams/month
- Ads come in two formats – Overlaid InVideo ads are paid on a CPM basis, activated when users click on a prompt
- Contextual AdSense text ads are paid on CPC basis triggered by tags in the video, taking the user to the advertiser’s website when clicked on
- Online ad networks YouMe and Tremor Media will integrate with the program
- Best of all, there are no pre-rolls
Google co-founder Sergey Brin calls Microsoft’s takeover bid for Yahoo an “unnerving” maneuver that threatens innovation on the Internet: “When you start to have companies that control the operating system, control the browsers, they really tie up the top Web sites.” (http://news.yahoo.com/s/ap/20080221/ap_on_hi_te/microsoft_google 2/21)
Facebook is said to be mulling the appointment of a well-known exec to top management, as perhaps a second-in-charge to CEO Mark Zuckerberg. The 23-year-old founder of the social networking phenom is seen to lack needed experience in marketing, advertising and operations. (http://kara.allthingsd.com/20080222/facebooks-next-management-moves-the-un-zuckerberg 2/22)
(Below) I’m not ready to signal the death bell for social networking and especially not for Facebook. Yes, users seem overwhelmed by spam and requests of many kinds. That said, it seems like Facebook at least is responding quickly in an attempt to curb the problem. There’s no question that people will continue wanting to communicate with each other online. The question really seems: where do they spend most of their time doing that communication without feeling overwhelmed?
Facebook is seeing a decline of British users of the hit social networking site. However, “one month of falling audiences doesn’t spell the decline of Facebook or social networking,” says Alex Burmaster of Nielsen Online. “At some point its phenomenal growth rate would have to end.” (http://technology.timesonline.co.uk/tol/news/tech_and_web/article3412926.ece 2/22)
Facebook
is planning on allowing users to add activities from third party social networking site directly into their Facebook news feed, we’ve confirmed. The goal is to centralize all that activity in one place. (http://www.techcrunch.com/2008/02/22/facebook-targets-feedfriend 2/22)
The Academy of Motion Picture Arts and Sciences is establishing a branded Oscars channel on YouTube. The Web site — www.YouTube.com/Oscars — will feature Academy Awards show highlights and exclusive video interviews with members from each of the academy’s branches. (http://www.upi.com/NewsTrack/Entertainment/2008/02/21/oscars_get_channel_on_youtube/7947 2/21)
The new Jackassworld.com, jointly run by MTV and “Jackass” star Johnny Knoxville, will be “like an R-rated film,” says Knoxville. “You can show whatever you want and it’s immediate. When you’re filming a TV show it takes a couple of weeks to get to air. … Viacom left us alone.” (http://www.news.com/8301-10784_3-9876275-7.html 2/21)
The boys were in Times Square this past Wednesday to promote their website and their 24 hours on MTV starting at noon on Saturday. Nice bow tie.
CBS Interactive is dusting off a selection of its own classics from the CBS Library for distribution across the CBS Audience Network. Full-length episodes of Star Trek, The Twilight Zone, Hawaii Five-O, MacGyver and Melrose Place will be available for free on an ad-supported basis through more than 300 member sites. (http://www.forbes.com/media/2008/02/21/cbs-internet-advertising-biz-media-cx_lh_0221cbs.html 2/21)
Verizon is casting subjects for an online technology makeover show, The Upgrade Show, to showcase its television and high-speed internet products. Email them a testimonial (300 words or less) at verizontvshow@gmail.com This email address is being protected from spam bots, you need Javascript enabled to view it about why you would be the perfect candidate for a sweet new home set up, along with jpegs of your family and home.
The show is called My Home 2.0 and features the tech guru stylings of these three below. At first, I wanted to hate this blatant copy of other popular home make-over shows (cue the family crying sequence). That said, I’m pretty intrigued to see a telcom doing something this innovative to grab the interest of consumers. So from a marketing angle, I say, well done.
The New York Times should kill the print product, deliver news online only and add social-networking features to nytimes.com, recommends tech pioneer Marc Andreessen. Also: A New York Times Co. asset sale and reinvestment in Internet outfits is “not practical,” says Goldman Sachs. (http://money.cnn.com/2008/02/21/news/newsmakers/quittner_andreessen.fortune/index.htm?postversion=2008022207 2/22, http://www.bloomberg.com/apps/news?pid=20601103&sid=ajkkeK7pOF80 2/22)
Time Warner’s AOL is launching AOL.com.mx, a site for users in Mexico that combines free e-mail and instant messaging features with local content in Spanish. Mexican magazine firm Grupo Editorial Expansion, which is owned by Time Inc., will provide content. (http://biz.yahoo.com/ap/080221/aol_mexico.html 2/21)
Google slightly extended its share of core searches in January to 58.5 %, according to ComScore. Yahoo sites ranked second with 22.2%, followed by Microsoft sites (9.8 %), AOL (4.9 %) and Ask Network (4.5 %).
Top Visited US Broadcast Network TV Show Sites (Week ending Feb. 16, 2008)
Rank Network Website Market Share of Visits
1 FOX American Idol 16.85%
2 NBC Deal or No Deal 12.82%
3 CBS Survivor: Micronesia 5.22%
4 ABC Lost 4.30%
5 FOX America’s Most Wanted 4.00%
6 CBS Jericho 2.51%
7 ABC Extreme Makeover: Home Edition 2.10%
8 NBC American Gladiators 1.97%
9 The CW One Tree Hill 1.96%
10 ABC Dance War: Bruno vs. Carie Ann 1.64%
Source: Custom report from Hitwise
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