Daily Marauder


WIRELESS by Marauder
February 6, 2008, 6:09 PM
Filed under: WIRELESS

WIRELESS

US based MVNO Helio has signed a deal with mobile focused entertainment aggregator Buzzd to offer real-time geotargeted information for bars, clubs and restaurants to its user base. (http://www.techcrunch.com/2008/02/06/helio-and-buzzd-offer-local-entertainment-service  2/6)

buzzd.jpg

CBS plans to try an experiment with cellphone advertising that is customized for a person’s location. CBS Mobile will use the GPS-based technology of the social networking service Loopt to serve advertisements as consumers walk by particular stores and restaurants. (http://www.nytimes.com/2008/02/06/technology/06mobile.html?_r=1&oref=slogin  2/6)

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