Daily Marauder


WIRELESS by Marauder
January 16, 2008, 9:24 PM
Filed under: WIRELESS

WIRELESS

T-Mobile has teamed up with Current TV to invite viewers to produce ads for the mobile firm’s Sidekick LX cell phone. Current TV, under its “Viewer-Created Ad Messages” program, has been shifting 50% of its ad inventory to user-generated messages, in response to research showing Current TV’s viewers, by a 9-1 ratio, prefer user-generated ads, according to this article. (Adweek 1/15)

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