Filed under: ONLINE SERVICES/INTERACTIVE MEDIA
ONLINE SERVICES/INTERACTIVE MEDIA
Google may climb to $900 in the next year, according to Credit Suisse Group, which says the Internet giant will expand its share of the market for mobile device and Web display advertising. The new estimate represents a 44% gain. (http://www.bloomberg.com/apps/news?pid=20601087&sid=aoUDoVFbWTZs 11/20)
Eric Schmidt, chief executive officer of Google Inc., listens to a question during a news conference at the Seoul Digital Forum 2007 in Seoul, South Korea, on May 30, 2007. Photographer: Seokyong Lee/Bloomberg News
(Below) COMPLETELY agree with this argument by MoveOn. I can change my security options to block networks or particular users but advertisers have free reign? I can opt out of telemarketing messages but not this? Not cool.
Liberal advocacy group MoveOn.org is launching a campaign against Facebook, contending that the social network violates users’ privacy by requiring them to opt out rather than voluntarily opt in its new advertising program. The new feature exists only to “micro-target users with ads.” (http://www.latimes.com/business/la-fi-facebook21nov21,1,2142037.story?ctrack=1&cset=true 11/21)
HBO Video has struck a partnership with ad firm Monster Media and Virgin Megastore for an interactive ad campaign in the music and DVD retailer’s 11 locations nationwide. The initiative features HBO Video’s top DVD titles and will run through the end of the year. (American City Business Journals/Orlando, Fla. 11/20)
The writing’s on the wall for music DRM – now even the folk who sell music (the UK’s Entertainment Retailers Association) are calling on the industry to drop the protection. Director-general Kim Bayley said labels have been “quick to complain” that the holy grail of digital offsetting physical sales has not yet been met. But clumsy protection “might have added to the slow take-up of legal digital services”, she told FT.com, observing “just 150 million tracks” have been sold digitally in the UK in the last three years. “Sadly, that amounts to an average of less than one £0.79 ($1.61) per download per head of population per year. At the moment, [DRM] just puts consumers off.” (http://www.paidcontent.org/entry/419-uk-music-retailers-to-labels-drop-drm-by-christmas 11/20)
Online advertising spending at U.S. newspapers is rising but still fails to offset a decline in print ad spending, according to new study from the Newspaper Association of America. The hardest-hit newspaper ad sector is classified ads. (http://www.reuters.com/article/mediaNews/idUSN2061927620071120 11/20)
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