Daily Marauder

GAMING by Marauder
November 7, 2007, 8:40 PM
Filed under: GAMING


Google’s long-rumored, game-focused advertising initiative is expected to launch later this month. The Internet giant, which bought in-gaming advertising company AdScape earlier this year, is believed to be planning to unveil its game-focused strategy in two steps. (http://gigaom.com/2007/11/07/google-games-adsense/ 11/7)

Nintendo President Reggie Fils-Aime, speaking before a Web broadcast, discussed the difficult position he feels his competitors Sony and Microsoft are in. “The challenge that our competitors have is significant.” Fils-Aime said. “They’ve gone down the path with building expensive machines that they lose money on. They’ve gone down the path with games that are hard to develop.” (MarketWatch 11/6) 

Sony will launch a new, lighter version of its popular PlayStation 2 console this holiday season. The system will also come with a built-in AC adapter, allowing it to transport easier, according to Sony. (MSNBC/Reuters 11/6, GameDaily BIZ 11/6)

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