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THE THREE TIER APPROACH TO ADVERTISING, BY FACEBOOK by Marauder

THE THREE TIER APPROACH TO ADVERTISING, BY FACEBOOK

Today, Facebook unveiled their advertising strategy at their Social Advertising Event in NYC.

From: Facebook

To: Advertiser

Step 1: Build a Facebook page for your business. Much like profiles are built for individuals, you the advertiser can build a page and allow users to interact with video, photos, posts, or anything else that you decide to leave there

Step 2: Allow users to interact and socialize your brand via Social Ads. Users can share product information between each other based on what they find compelling.

Step 3: Gather metrics on users’ activity, fan demographics, and ad performance on Facebook applicable to your brand. (Insight)

And oh yeah, add a button on your brand’s site so that a simple click of a button will show brand endorsement by the user through Facebook’s mini-feed. (Beacon)

Here’s what I like:

• Social Ads

• • Combination of social action like a purchase of a product or a review of a film with an advertiser’s message. The idea is to connect an advertiser’s message with a friend’s opinion of the product providing instant credibility to the product. Just wondering on this one: Can as advertiser weed out the negative product reviews?

• Beacon

• • I can endorse a brand on my Facebook page by clicking a button on the brand site. I would probably be caught dead endorsing any of the brands listed at launch. That said, as that list grows and includes more specialty brands, I think this will be a way for user’s to personalize their individuality by their brands of choice. Techcrunch lists out all of the Beacon partners here. http://www.techcrunch.com/2007/11/06/liveblogging-facebook-advertising-announcement

Here’s what I don’t like:

• Business Facebook Pages.

• • So far, I can’t really figure out how to search for these pages on Facebook (there are supposedly 100K as of today). I also think profiles should be limited to real people or, as I feel MySpace fell victim to, the whole service can appear a bit cheap. Corporate whorish if you will. . .

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