Daily Marauder

THE THREE TIER APPROACH TO ADVERTISING, BY FACEBOOK

Today, Facebook unveiled their advertising strategy at their Social Advertising Event in NYC.

From: Facebook

To: Advertiser

Step 1: Build a Facebook page for your business. Much like profiles are built for individuals, you the advertiser can build a page and allow users to interact with video, photos, posts, or anything else that you decide to leave there

Step 2: Allow users to interact and socialize your brand via Social Ads. Users can share product information between each other based on what they find compelling.

Step 3: Gather metrics on users’ activity, fan demographics, and ad performance on Facebook applicable to your brand. (Insight)

And oh yeah, add a button on your brand’s site so that a simple click of a button will show brand endorsement by the user through Facebook’s mini-feed. (Beacon)

Here’s what I like:

• Social Ads

• • Combination of social action like a purchase of a product or a review of a film with an advertiser’s message. The idea is to connect an advertiser’s message with a friend’s opinion of the product providing instant credibility to the product. Just wondering on this one: Can as advertiser weed out the negative product reviews?

• Beacon

• • I can endorse a brand on my Facebook page by clicking a button on the brand site. I would probably be caught dead endorsing any of the brands listed at launch. That said, as that list grows and includes more specialty brands, I think this will be a way for user’s to personalize their individuality by their brands of choice. Techcrunch lists out all of the Beacon partners here. http://www.techcrunch.com/2007/11/06/liveblogging-facebook-advertising-announcement

Here’s what I don’t like:

• Business Facebook Pages.

• • So far, I can’t really figure out how to search for these pages on Facebook (there are supposedly 100K as of today). I also think profiles should be limited to real people or, as I feel MySpace fell victim to, the whole service can appear a bit cheap. Corporate whorish if you will. . .