Daily Marauder


THE THREE TIER APPROACH TO ADVERTISING, BY FACEBOOK by Marauder
November 6, 2007, 11:39 PM
Filed under: MISC

THE THREE TIER APPROACH TO ADVERTISING, BY FACEBOOK

Today, Facebook unveiled their advertising strategy at their Social Advertising Event in NYC.

From: Facebook

To: Advertiser

Step 1: Build a Facebook page for your business. Much like profiles are built for individuals, you the advertiser can build a page and allow users to interact with video, photos, posts, or anything else that you decide to leave there

Step 2: Allow users to interact and socialize your brand via Social Ads. Users can share product information between each other based on what they find compelling.

Step 3: Gather metrics on users’ activity, fan demographics, and ad performance on Facebook applicable to your brand. (Insight)

And oh yeah, add a button on your brand’s site so that a simple click of a button will show brand endorsement by the user through Facebook’s mini-feed. (Beacon)

Here’s what I like:

  • Social Ads
    • Combination of social action like a purchase of a product or a review of a film with an advertiser’s message. The idea is to connect an advertiser’s message with a friend’s opinion of the product providing instant credibility to the product. Just wondering on this one: Can as advertiser weed out the negative product reviews?
  • Beacon
    • I can endorse a brand on my Facebook page by clicking a button on the brand site. I would probably be caught dead endorsing any of the brands listed at launch. That said, as that list grows and includes more specialty brands, I think this will be a way for user’s to personalize their individuality by their brands of choice. Techcrunch lists out all of the Beacon partners here. http://www.techcrunch.com/2007/11/06/liveblogging-facebook-advertising-announcement

Here’s what I don’t like:

  • Business Facebook Pages.
    • So far, I can’t really figure out how to search for these pages on Facebook (there are supposedly 100K as of today). I also think profiles should be limited to real people or, as I feel MySpace fell victim to, the whole service can appear a bit cheap. Corporate whorish if you will. . .


SEX AND THE CITY: STILL FILMING by Marauder
November 6, 2007, 11:35 PM
Filed under: MISC

SEX AND THE CITY: STILL FILMING

Video From Day 3 Of Filming (Tiffany & Co. NYC)

Spotted: SJP, Cynthia Nixon, Kim Cattrall and Kristin Davis on the steps of Bryant Park at a faux Mercedes Fashion Week.

Sex and the City Movie Shoot in Bryant Park 11.6.07

Shoveling Fake Snow Off 6th Avenue 11.6.07

Another Shot of the Film Shoot in Bryant Park 11.6.07



BROADCAST/CABLE by Marauder
November 6, 2007, 11:16 PM
Filed under: BROADCAST/CABLE

BROADCAST/CABLE

Jon Stewart is paying the salaries of writers for the Daily Show and the Colbert Report through Busboy, his production company for the next two weeks in a show of solidarity and support during the writers’ strike. (http://www.digitaljournal.com/article/245590/Jon_Stewart_s_Production_Co_To_Pay_Writers_for_Two_Weeks 11/5)

Syndicated Network Television Association (SNTA) issued its own statement regarding the writers’ ‘strike – “Syndicated programming will not be disrupted by the TV writers’ strike … first-run shows will continue to air as originally scheduled.” Despite that statement, Ellen DeGeneres wasn’t at work yesterday, rather she was out in support of her writing staff. A previously produced show ran yesterday, and another will run today. Tomorrow? That’s unclear.

The Hollywood writers strike may prompt television advertisers to cancel purchases or demand additional spots to compensate for declining ratings, says Standard & Poor’s. A prolonged strike is likely to damage ratings as networks substitute reruns and reality programs for popular shows. (http://www.bloomberg.com/apps/news?pid=20601204&sid=aR3Tdc38LJOs 11/6)

Jeff Bewkes, Time Warner’s CEO-elect, says he will consider all options for restructuring the media conglomerate, and acknowledges that the company is unlikely to look the same in two years. “Everything is on the table,” he says. Bewkes is expected to take his time cutting costs. (http://online.wsj.com/public/article/SB119427569543482535.html 11/6)

Time Warner’s management change is stirring rumors again of a possible spin-off of magazine unit Time Inc. Analysts say the chances of seeing Time Inc. sold off are far more likely now. Unit CEO Ann Moore says that if Time Inc. was put on the block, “we would be highly sought after.” (http://wwd.com/memopad/article/120067?page=2 11/6)

Time Warner CFO Wayne Pace will retire at the end of 2007, the company says, as Jeff Bewkes assumes the position of CEO. Pace, who has been Warner’s CFO for the past six years, will be replaced by John Martin, the CFO of Time Warner Cable. (http://www.marketwatch.com/news/story/time-warner-cfo-retire-end/story.aspx?guid=%7BF31BF7CD%2DFF57%2D4B50%2D91D9%2D59DAF25F4989%7D 11/6)

David Geffen describes the sale of DreamWorks to Viacom’s Paramount “a poor choice,” says a report in the new issue of Vanity Fair. Geffen accuses Viacom chief Sumner Redstone of “bullying.” Geffen continues: “These people are a nightmare. I’ve never seen behavior like this.” (http://www.deadlinehollywooddaily.com/vf-geffen-hits-back-at-redstone 11/5, http://www.vanityfair.com/politics/features/2007/12/paramount200712 )

The plan to break up Barry Diller’s IAC/InterActiveCorp into five separate companies raises a new question: What will happen to IAC’s new $100 million headquarters, designed by “starchitect” Frank Gehry? For now, all the companies will remain in the building, says IAC. (http://dealbook.blogs.nytimes.com/2007/11/05/as-iac-splits-who-gets-the-gehry 11/5)

Rosie O’Donnell, who abruptly left ABC’s “The View” last spring after drawing attention and ratings for her outspoken opinions, is in serious talks to return to television as host of a prime-time show on MSNBC. Execs at NBC have been courting O’Donnell for several jobs. (http://www.nytimes.com/2007/11/05/business/media/05cnd-msnbc.html?_r=1&oref=slogin 11/5)

Atlantic Broadband entered into a new long-term agreement with Gemstar-TV Guide. The MSO will carry TV Guide Network and TVG, deploy Gemstar-TV Guide’s i-Guide IPG, launch TV Guide’s Spot On Demand service and add TV Guide’s online Listings2Go service to its company website atlanticbb.com.

Twentieth Century Fox film and TV studios lifted its ban on using music controlled by Universal Music Group in its movies and TV shows, reports the Wall Street Journal. The ban was put in place after Universal Music sued MySpace in Nov. of 2006, accusing the site of encouraging piracy. (The lawsuit remains unsettled). The article suggests the ban was more harmful to Fox producers than to Universal Music, handcuffing their ability to choose suitable songs.

Middle Eastern investors are looking to spend billions of dollars on Hollywood brands, as the appetite for entertainment “explodes” in the Arab world. (http://www.newsweek.com/id/62258 11/5)

Thanks to 13 carriage deals with distributors including Comcast, Time Warner Cable, Cox, Bright House Networks and Insight Communications, female-skewing channel Oxygen’s video-on-demand offering now counts 25 million homes. The channel’s lineup includes shows such as “The Bad Girls Club,” “Tori & Dean: Inn Love,” “Snapped” and “The Janice Dickinson Modeling Agency.” (Multichannel News 11/5)



ONLINE SERVICES/INTERACTIVE MEDIA by Marauder
November 6, 2007, 10:59 PM
Filed under: ONLINE SERVICES/INTERACTIVE MEDIA

ONLINE SERVICES/INTERACTIVE MEDIA

NPR launched a new online music site featuring concerts, studio performances, news and interviews from affiliates around the country including WBGO, WFUV and WNYC in New York.

npr-music.jpg 

Google is “a massive threat,” says Anne Spackman, the editor in chief of News Corp.’s Times Online, while speaking at an editors conference in England. “We absolutely can’t afford not to be brilliant on Google News. … The No. 1 topic of conversation at News Corp. is Google.” (http://www.journalism.co.uk/2/articles/530723.php  11/6)

Hulu.com, the new joint venture between NBC and News Corp., puts the large television networks at risk, according to ABI Research. TV networks are expected to partner with key video aggregation sites to offer limited amounts of content online. (http://www.tmcnet.com/voip/ip-communications/articles/13988-abi-study-hulu-launch-signals-new-phase-for.htm  11/6) 

Telemundo will become the first Spanish-language TV channel to present its complete prime-time lineup on the Web, via Yahoo! Users will be able to screen the shows the morning after their original broadcast, according to this article. (Multichannel News 11/5)

Joost is trying to inspire third party developers to develop cool new applications for the service by sponsoring its own Developer Days events in London on Nov. 16, Amsterdam on Dec. 1 and New York on Dec 7. Interested parties should RSVP to dev-workshop@joost.com ASAP. 

U.S. House committee chairman Tom Lantos, D-Calif., doesn’t buy Yahoo’s explanation of why it provided incomplete information to Congress about its role in the arrest of a Chinese journalist. Yahoo’s actions are described as “inexcusably negligent” and “deliberately deceptive.” (http://news.yahoo.com/s/ap/20071106/ap_on_go_co/congress_yahoo  11/6)

Martha Stewart Living Omnimedia is unveiling Martha’s Circle, an ad-sales network that includes non-company sites and blogs, such as Apartment Therapy, 101 Cookbooks and Style Me Pretty. MSLO estimates the network will generate almost 20 million ad views per month. (http://adage.com/digital/article?article_id=121778  11/6)



WIRELESS by Marauder
November 6, 2007, 10:57 PM
Filed under: WIRELESS

WIRELESS

Microsoft has upgraded its Live Search program for Windows Mobile with new speech-recognition searching capabilities for business listings. Other features now available through Live Search include searches for local gas prices and the capacity to plug search results into a GPS-enabled device. (Engadget Mobile 11/6)

live-search.jpg




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