Daily Marauder

TECHNOLOGY

Microsoft will launch a rebranding push this month for its digital multimedia device Zune, via print, TV, interactive and out-of-home ads by McCann Worldgroup’s Tag, San Francisco. “It’s not about the device, but the relationship that people have with their device,” said Jack Oh, Zune senior advertising manager. “I could scroll through your Zune and have an idea of who you are as person.” (Adweek  11/2)

Second generation Zune players are set to launch next Tuesday; hence, new marketing.  LOVE this ad.  Almost makes me want to seek out a Zune of my own. . .but then I remember that I’m inundated with an Apple iPod and iPhone.  Now that everyone brandishes an iPod as their mp3 player of choice, do we think that the market will at some point experience iPod fatigue?  Everyone has one. . .perhaps, I want something different to remain unique. 

Zune’s New TV Commercial