Filed under: BROADCAST/CABLE
BROADCAST/CABLE
Advertisers have already snapped up almost all the commercial spots for next year’s Super Bowl, airing Feb. 3 on Fox. Media buyers say the ad-skipping epidemic has caused marketers to place a bigger emphasis on big television events that consumers tend to watch live. (http://online.wsj.com/public/article/SB119378197706776800.html 10/31)
Hollywood’s television and film writers are expected to offer a package of proposals to their studio bosses in a bid to avert a looming strike. With their contract set to expire at midnight Wednesday, however, the two sides remain at odds over many major issues, including Internet pay. (http://www.nypost.com/seven/10312007/business/writers_bloc.htm 10/31)
ABC ordered a full-season pickup of the comedy Samantha Who? and will move ahead with the remaining back nine episodes. Samantha Who?, starring Christina Applegate, joins two other ABC dramas Private Practice and Pushing Daisies which have also received full-season pickups.
TBS made the most of its rookie season covering Major League Baseball post-season play. The network earned first-place honors for October in prime time, with 3.1 million average viewers and a 123% bump in total viewers for the month. (Variety 10/30)
Michael Willner, CEO of Insight, will testify today before the House Subcommittee on Telecommunications and the Internet that small cable companies should be exempt from digital must-carry rules, according to a prepared text of his remarks. Willner will say that small cable firms “should not be forced to use their limited capacity for dual carriage when rural and smaller market customers are demanding advanced services, like faster broadband and digital telephone.” (Multichannel News 10/30)
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