Filed under: BROADCAST/CABLE
BROADCAST/CABLE
AT&T is said to be consulting lawyers in Washington, D.C. about how long it would take to get government approval to purchase either EchoStar or DirecTV. If it does make a bid for one of the satellite providers, AT&T could unveil the offer before year’s end. (http://online.wsj.com/public/article/SB119314123850168314.html 10/24)
FYI to the traditional media companies. Daily Marauder is available and open for all offers.
Traditional media companies are said to be eyeing blogs as possible acquisitions. Sites such as TechCrunch, Gawker, GigaOm, Boing Boing, and Huffington Post “appear to have attractive business models.” Mainstream advertisers are “increasing association” with the popular blogs. (http://outlook.standardandpoors.com/NASApp/NetAdvantage/i/displayIndustryFocusEditorial.do?&context=IndustryFocus&docId=12491873 10/23)
Google is entering a partnership with Nielsen to give advertisers a better snapshot of how many people are viewing television commercials on a second-by-second basis. Information Google collects from EchoStar set-top boxes will be overlayed with demographic data from Nielsen. (http://www.nytimes.com/2007/10/24/business/media/24adco.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1193256105-iC6Isz2UOY3Xvb0b/skVfQ 10/24)
Fox News Channel’s coverage of the California wildfires includes on-the-scene reports by college-student journalists contributing pieces for ThePalestra.com. The 3-year-old Web site, based at Ohio State University, offers video reports for “the millennial generation.” (http://www.hollywoodreporter.com/hr/content_display/television/news/e3ic6473397b3b8e9403e8cae27d98284d3 10/24)
CNBC president Mark Hoffman shrugs off concerns that Rupert Murdoch’s new business news channel will snatch away many viewers: “My initial thought is we’re probably in different businesses.” Still, some observers describe the new Fox Business Network as “younger” and “fresher.” (http://www.reuters.com/article/industryNews/idUSN1732364220071023 10/23)
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