Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder
October 11, 2007, 5:32 PM
Filed under: ONLINE SERVICES/INTERACTIVE MEDIA

ONLINE/INTERACTIVE MEDIA

Couldn’t agree more on this one. Now, if only Apple would change it’s stance on open source, the world would be a better place.

The open platform concept is really catching on. MySpace is planning to launch the MySpace Platform in the coming weeks, according to the blog TechCrunch, which heard the news from a number of third party developers the social network has reached out to. Like Facebook, MySpace would like freelance developers to create cool new applications to enhance MySpace users’ experience. Developers would be able to serve their own ads within their own applications and keep 100% of the proceeds generated from them. Not be left out, Google is also planning to entice third party app writers to create for iGoogle, Orkut and eventually Google Apps. The marketplace is realizing that open source environments incubate creativity and ultimately drive usage. More than 5,000 third-party applications have been developed for Facebook so far this year.

 

Antitrust experts predict that Google’s purchase of online advertising firm DoubleClick will be approved by U.S. regulators despite opposition from rivals Microsoft and Yahoo. The field of Internet advertising is “too open, and there are too many competitors.” (http://www.reuters.com/article/internetNews/idUSN0923724220071010 10/10)

 

“TMZ,” the new television show based on the entertainment-gossip Web site backed by AOL, is leading the way among the freshman crowd of syndicated programs, with its first official listing from Nielsen. The series entered the charts with a solid 1.7 national rating. (http://www.tvweek.com/news/2007/10/tmz_tops_rookie_syndie_shows.php 10/10)

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Wall Street is gearing up for the first major initial public offering in the social networking business. Classmates filed for an IPO in August. “There clearly is an appetite among IPO investors for fast-growing online advertising models,” says Tolman Geffs of Jordan, Edmiston Group. (http://mediabiz.blogs.cnnmoney.cnn.com/2007/10/10/investors-gear-up-for-social-networkings-first-ipo/ 10/10)

Madonna’s potential new $120 million deal to leave her longtime label Warner Bros. for concert-promotion giant Live Nation is seen as a textbook example of how the Internet is disrupting an industry. The Internet beats out record labels as “the world’s most efficient distribution channel.” (http://blogs.wsj.com/biztech/2007/10/10/madonna-and-the-internet-disrupts-another-business/ 10/10)

 

CBS Interactive is acquiring Dotspotter, a celebrity gossip Web site with social-networking features, for a reported $10 million. The 1-year-old site has a team with a background in media, tech and consumer products from companies such as Yahoo, Conde Nast and The Gap. (http://valleywag.com/tech/acquisitions/cbs-eyes-gossip-site-for-10-million-309047.php 10/10)

dotspotter.jpg

George Harrison became the final Beatle to make his solo albums available digitally on iTunes, Amazon.com, and the Zune Marketplace. The world is still waiting for the Beatles catalog to become available after Paul McCartney was quoted saying a deal was imminent in May.

george-harrison.jpg

 

New content providers including CondeNet, Sports Illustrated and blip.tv will add a total of eight new internet channels to Sony Electronics’ Bravia Internet Video Link service. Sony will also begin offering “Minisodes” (TV episode condensed into 5-6 minutes) and a Funny Bone channel on the service, comprised of sitcoms, shorts and cancelled pilots from the past. Logos that link to the content appear on Bravia TV menu screens, accessible with a click of the remote. New partners join Yahoo!, AOL and Crackle, operating on the service since it launched in August.

bravia-internet.jpg

CBS Interactive unveiled a new horror-themed interactive series in the form of mock-training films teaching users “How To Survive A Horror Movie: All the Skills to Dodge the Kills”. Based on book of the same title by Seth Grahame-Smith, the two-minute webisodes will be available on dodgethekills.com and through the CBS Audience Network from now through October 25.

Today’s Episode: How to Defeat a Killer Doll

how-to-survive.jpg

MtvU’s RateMyProfessors.com launched a new Facebook widget allowing college students to search for and view RateMyProfessors’ ratings right from their Facebook profiles.

Love this idea actually. I did a search on my favorite philiosphy professor from college and found him to be highly rated (most ratings are on a range to 5). I also appreciate the hotness ranking because frankly, the man is hot. Now, does anyone have a Ratemyemployer application for Facebook?

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Top Visited US Broadcast Network TV Show Websites (Week ending October 6, 2007)

Rank Network Website Market Share of Visits
1 NBC Deal or No Deal 13.60%
2 ABC Dancing With The Stars 10.63%
3 NBC Heroes 6.23%
4 FOX America’s Most Wanted 3.29%
5 ABC Grey’s Anatomy 3.26%
6 NBC The Office 3.15%
7 ABC The Bachelor 2.32%
8 ABC Lost 2.24%
9 NBC The Biggest Loser 2.08%
10 ABC Desperate Housewives 1.96%
Source: Custom report from Hitwise

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